Judgment of the General Court (Second Chamber) of 24 January 2024.#Noah Clothing LLC v European Union Intellectual Property Office.#EU trade mark – Revocation proceedings – EU figurative mark NOAH – Genuine use of the mark – Nature of use – Article 18(1), second subparagraph, point (a), and Article 58(1)(a) of Regulation (EU) 2017/1001 – Proof of genuine use – Article 95(2) of Regulation 2017/1001 – Article 19(1) and Article 10(7) of Delegated Regulation (EU) 2018/625 – Right to be heard.#Case T-562/22.