Judgment of the General Court (Third Chamber) of 11 October 2023.#Dr. Rudolf Liebe Nachfolger GmbH & Co. KG v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – International registration designating the European Union – Figurative mark ayuna LESS IS BEAUTY – Earlier EU word mark AJONA – Relative ground for refusal – No likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-490/22.