Judgment of the General Court (First Chamber) of 29 March 2023.#celotec GmbH & Co. KG v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU word mark DECOTEC – Absolute ground for invalidity – Lack of descriptiveness – Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001).#Case T-308/22.