Judgment of the General Court (First Chamber) of 15 March 2023.#Katjes Fassin GmbH & Co. KG v European Union Intellectual Property Office.#EU trade mark – Application for EU word mark THE FUTURE IS PLANT-BASED – Mark consisting of an advertising slogan – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001.#Case T-133/22.