Judgment of the General Court (First Chamber) of 26 July 2023.#Markus Schneider v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU figurative mark frutania – Earlier EU figurative mark Frutaria – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-109/22.