Judgment of the General Court (Second Chamber) of 21 December 2022.#Sanrio Co. Ltd v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU word mark SANRIO CHARACTERS – Earlier EU word mark CARACTÈRE – Relative ground for refusal – No likelihood of confusion – Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-43/22.