Judgment of the General Court (First Chamber) of 12 July 2023.#Innovaciones Cosmético Farmacéuticas SL v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU figurative mark TH PHARMA – Earlier national figurative mark TH – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001 – Genuine use of the earlier mark – Article 47(2) and (3) of Regulation 2017/1001.#Case T-27/22.