Judgment of the General Court (Eighth Chamber) of 1 March 2023.#Canai Technology Co. Ltd v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – International registration designating the European Union – Figurative mark HE&ME – Earlier Benelux word mark ME – Relative ground for refusal – Similarity of the signs – Weak distinctive character of the earlier mark – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-25/22.