Case T-490/22: Judgment of the General Court of 11 October 2023 — Dr. Rudolf Liebe Nachfolger v EUIPO — Bit Beauty (ayuna LESS IS BEAUTY) (EU trade mark — Opposition proceedings — International registration designating the European Union — Figurative mark ayuna LESS IS BEAUTY — Earlier EU word mark AJONA — Relative ground for refusal — No likelihood of confusion — Article 8(1)(b) of Regulation (EU) 2017/1001)