Case T-27/22: Judgment of the General Court of 12 July 2023 — Innovaciones Cosmético Farmacéuticas v EUIPO — Benito Oliver (th pharma) (EU trade mark — Opposition proceedings — Application for EU figurative mark TH PHARMA — Earlier national figurative mark TH — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EU) 2017/1001 — Genuine use of the earlier mark — Article 47(2) and (3) of Regulation 2017/1001)