Judgment of the General Court (Tenth Chamber) of 9 November 2022.#L'Oréal v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU figurative mark K K WATER – Earlier EU figurative mark K – Relative ground for refusal – No likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-610/21.