Judgment of the General Court (Fifth Chamber) of 14 September 2022.#Blueroots Technology GmbH v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU word mark SKILLTREE STUDIOS – Absolute grounds for refusal – Lack of descriptive character – Distinctive character – Article 7(1)(b) and (c) of Regulation (EC) No 207/2009 (now Article 7(1)(b) and (c) of Regulation (EU) 2017/1001).#Case T-607/21.