Judgment of the General Court (First Chamber) of 21 December 2022.#European Lotto and Betting Ltd v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU word mark Cash4Life – Absolute ground for invalidity – Descriptive character – Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001).#Case T-554/21.