Judgment of the General Court (Ninth Chamber) of 29 June 2022.#Jose A. Alfonso Arpon SL v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU figurative mark PLUMAflex by Roal – Earlier EU figurative mark PUMA – Relative ground for refusal – Damage to reputation – Article 8(5) of Regulation (EU) 2017/1001.#Case T-357/21.