Judgment of the General Court (Third Chamber) of 19 January 2022.#Estetica Group Iwona Michalak v European Union Intellectual Property Office.#EU trade mark – Application for the EU figurative mark PURE BEAUTY – Absolute ground for refusal – Lack of distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001.#Case T-270/21.