Judgment of the General Court (Ninth Chamber) of 5 October 2022.#Puma SE v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – International registration designating the European Union – Figurative mark CMS Italy – Earlier international figurative marks representing a feline bounding towards the left and earlier international figurative mark PUMA – Relative ground for refusal – Detriment to reputation – Article 8(5) of Regulation (EC) No 207/2009 (now Article 8(5) of Regulation (EU) 2017/1001) – Similarity of the signs – Proof of reputation – Overall assessment.#Case T-711/20.