Judgment of the General Court (Sixth Chamber) of 14 July 2021.#Aldi GmbH & Co. KG v European Union Intellectual Property Office.#EU trade mark – Application for the EU word mark Cachet – Absolute grounds for refusal – Descriptive character – Distinctive character – Article 7(1)(b) and (c) of Regulation (EU) 2017/1001.#Case T-622/20.