Judgment of the General Court (Ninth Chamber) of 14 July 2021.#Upper Echelon Products LLC v European Union Intellectual Property Office.#EU trade mark – International registration designating the European Union – Word mark Everlasting Comfort – Absolute ground for refusal – Descriptive character – Article 7(1)(c) of Regulation (EU) 2017/1001.#Case T-562/20.