Judgment of the General Court (Third Chamber) of 14 July 2021.#Aldi GmbH & Co. KG v European Union Intellectual Property Office.#EU trade mark – Application for the EU figurative mark CUCINA – Absolute grounds for refusal – No distinctive character – Descriptive character – Article 7(1)(b) and (c) of Regulation (EU) 2017/1001.#Case T-527/20.