Judgment of the General Court (Fifth Chamber) of 14 July 2021 (Extracts).#Guerlain v European Union Intellectual Property Office.#EU trade mark – Application for registration of a three-dimensional EU trade mark – Shape of an oblong, tapered and cylindrical lipstick – Absolute ground for refusal – Distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001.#Case T-488/20.