Judgment of the General Court (Ninth Chamber) of 28 April 2021.#Comercializadora Eloro, SA v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU figurative mark JUMEX – Earlier EU figurative mark zumex – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001).#Case T-310/20.