Judgment of the General Court (Third Chamber) of 30 June 2021.#MCM Products AG v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – European Union word mark NOMAD – Absolute grounds for refusal – Distinctive character – Lack of descriptive character – Article 7(1)(b) and (c) of Regulation (EC) No 40/94 (now Article 7(1)(b) and (c) of Regulation (EU) 2017/1001).#Case T-285/20.