Judgment of the General Court (Ninth Chamber) of 13 October 2021.#M. I. Industries, Inc. v European Union Intellectual Property Office.#EU trade mark – Revocation proceedings – EU word mark INSTINCT – No genuine use of the trade mark – Extent of use – Overall assessment of the evidence – Article 51(1)(a) of Regulation (EC) No 207/2009 (now Article 58(1)(a) of Regulation (EU) 2017/1001).#Case T-1/20.