Case T-658/20: Judgment of the General Court of 17 November 2021 — Jakober v EUIPO (Shape of a cup) (EU trade mark — Application for a three-dimensional EU trade mark — Shape of a cup — Absolute ground for refusal — Lack of distinctive character — Article 7(1)(b) of Regulation (EC) No 207/2009 (now Article 7(1)(b) of Regulation (EU) 2017/1001) — Lack of distinctive character acquired through use — Article 7(3) of Regulation No 207/2009 (now Article 7(3) of Regulation 2017/1001))