Case T-297/20: Judgment of the General Court of 14 July 2021 — Fashioneast and AM.VI. v EUIPO — Moschillo (RICH JOHN RICHMOND) (EU trade mark — Revocation proceedings — EU figurative mark RICH JOHN RICHMOND — Absence of genuine use of a trade mark — Article 51(1)(a) of Regulation (EC) No 207/2009 (now Article 58(1)(a) of Regulation (EU) 2017/1001) — Use in a form differing in elements which alter the distinctive character of the mark — Point (a) of the second subparagraph of Article 15(1) of Regulation No 207/2009 (now point (a) of the second subparagraph of Article 18(1) of Regulation 2017/1001)