Case T-98/20: Judgment of the General Court of 10 February 2021 — Biochange Group v EUIPO — mysuperbrand (medical beauty research) (EU trade mark — Invalidity proceedings — EU word mark medical beauty research — Absolute grounds for refusal — Descriptiveness — Article 7(1)(c) of Regulation (EC) No 40/94 (now Article 7(1)(c) of Regulation (EU) 2017/1001) — Lack of distinctive character — Article 7(1)(b) of Regulation No 40/94 (now Article 7(1)(b) of Regulation 2017/1001) — Consideration of the facts — Article 95(1) of Regulation 2017/1001)