Judgment of the General Court (Fifth Chamber) of 9 December 2020.#Ace of spades Holdings LLC v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the three-dimensional EU trade mark JC JEAN CALL Champagne GRANDE RÉSERVE – Earlier three-dimensional EU trade marks – Relative grounds for refusal – Similarity of the signs – Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001) – No damage to reputation – Article 8(5) of Regulation No 207/2009 (now Article 8(5) of Regulation 2017/1001).#Case T-621/19.