Judgment of the General Court (First Chamber) of 21 December 2022.#Tradición CZ, SL v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU word mark TRADICIÓN CZ, S.L. – Earlier EU word mark RIVERO CZ – Relative ground for refusal – No likelihood of confusion – Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001).#Case T-250/19.