Judgment of the General Court (Ninth Chamber) of 13 May 2020.#Koenig & Bauer AG v European Union Intellectual Property Office.#EU trade mark — Application for EU word mark we’re on it — Absolute grounds for refusal — No distinctive character — Trade mark consisting of an advertising slogan — Article 7(1)(b) of Regulation (EU) 2017/1001 — Obligation to state reasons — Article 94 of Regulation 2017/1001.#Case T-156/19.