Judgment of the General Court (Ninth Chamber) of 4 December 2019.#Billa AG v European Union Intellectual Property Office.#EU trade mark — Opposition proceedings — Application for the EU word mark Billa — Earlier EU word marks BILLABONG — Relative ground for refusal — Likelihood of confusion — Similarity of the signs — Comparison of the goods and services — Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-524/18.