Judgment of the General Court (Ninth Chamber) of 3 October 2019.#Puma SE v European Union Intellectual Property Office.#EU trade mark — Opposition proceedings — Application for the EU word mark MG PUMA — Earlier EU word mark GINMG — Relative ground for refusal — Similarity of the signs — Likelihood of confusion — Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-500/18.