Judgment of the General Court (First Chamber) of 12 March 2019.#Novartis AG v European Union Intellectual Property Office.#EU trade mark — Application for EU word mark SMARTSURFACE — Absolute ground for refusal — Descriptive character — Article 7(1)(c) of Regulation (EU) 2017/1001 — No distinctive character — Article 7(1)(b) of Regulation (EU) 2017/1001.#Case T-463/18.