Judgment of the General Court (Ninth Chamber) of 16 December 2020.#Pareto Trading Co., Inc. v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU word mark BIKOR EGYPTIAN EARTH – Absolute ground for refusal – Bad faith – Article 52(1)(b) of Regulation (EC) No 207/2009 (now Article 59(1)(b) of Regulation (EU) 2017/1001).#Case T-438/18.