Judgment of the General Court (Eighth Chamber) of 7 May 2019.#Fissler GmbH v European Union Intellectual Property Office.#EU trade mark — Application for the EU word mark vita — Absolute grounds for refusal — No distinctive character — Descriptiveness — Concept of characteristic — Name of a colour — Article 7(1)(b) and (c) of Regulation (EU) 2017/1001.#Case T-423/18.