Judgment of the General Court (Seventh Chamber) of 4 April 2019.#ABB AB v European Union Intellectual Property Office.#EU trade mark — Application for EU word mark FLEXLOADER — Absolute grounds for refusal — Lack of descriptive character — Distinctive character — Article 7(1)(b) and (c) of Regulation (EU) 2017/1001 — Neologism — Insufficiently direct and specific connection with certain goods covered by the mark applied for.#Case T-373/18.