Case T-368/18: Judgment of the General Court of 17 January 2019 — ETI Gıda Sanayi ve Ticaret v EUIPO — Grupo Bimbo (ETI Bumbo) (European Union trade mark — Opposition proceedings — Application for EU word mark ETI Bumbo — Earlier EU figurative mark BIMBO — Relative ground for refusal — Likelihood of confusion — Relevant public — Similarity of the signs — Distinctiveness of the earlier mark — Article 8(1)(b) of Regulation (EU) 2017/1001)