Case T-68/18: Judgment of the General Court of 24 September 2019 — Fränkischer Weinbauverband v EUIPO (Shape of an ellipsoidal bottle) (EU trade mark — Application for a three-dimensional EU trade mark — Shape of a bulbous ellipsoidal bottle, flattened on the front and back — Absolute ground for refusal — Lack of distinctive character — Article 7(1)(b) of Regulation (EU) 2017/1001)