Opinion of Advocate General Pitruzzella delivered on 30 January 2020.#ratiopharm GmbH v Novartis Consumer Health GmbH.#Request for a preliminary ruling from the Bundesgerichtshof.#Reference for a preliminary ruling – Protection of public health – Internal market – Medicinal products for human use – Directive 2001/83/EC – Advertising – Article 96 – Distribution of free samples of medicinal products to persons qualified to prescribe them – Pharmacists excluded from the distribution of free samples of medicinal products – Inapplicability to distribution of free samples of non-prescription medicinal products – Consequences for the Member States.#Case C-786/18.