Judgment of the General Court (Second Chamber) of 20 January 2021.#Foundation for the Protection of the Traditional Cheese of Cyprus named Halloumi v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU figurative mark BBQLOUMI – Earlier EU collective word mark HALLOUMI – Relative ground for refusal – No likelihood of confusion – Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001).#Case T-328/17 RENV.