This document is part of a continuing project of the Tobacco Free-Initiative and the Health Promotion Unit World Health Organizatir·!, \ VPstern Pacific Regional Office. Tobacco-Free Initiative & Health Pro tion Unit World Health Organization Regional Office for the Western Pacific P.O. Box 2932, I 000 Manila, Philippines Tel: (632) 528-800 I Fax: (632) 521 I 036 · • !'·. • http://WVIJIN.wpro.who.int r ..• Choosing the Channels of Communication Choosing the Channels of Communication A Review of Media Resources for 1 1 Countries in the Western Pacific Region Introduction ..... .. ........ .... .... .... ... ...... ... .... ... .. ........... ....... ............................... ..... ... .. .. ... .......... ... ..... l Key elements in choosing the channels of communication .... .... . .. .. .. .. .. . .. .. .. ... .. .. ... .. .. .. ... ... 2 Cambodia Summary of media resources ....... .. .. ..... .. .. .... ... ..... .. ....... .. .... .......... ...... .. .. .. .. ....... .... ... .......... .... ... 8 Media directory .. ...... .. ..... .. ... .. ...... .. ........ .. .... .... .... ..... ... ....................... ...... ....... ..... .............. .. ...... . 10 China Summary of media resources ... ...... ........................... .. ................. .......... ... ..... ....... ..................... 18 Media directory ... ..... ... ...... .... .... .... ............ .. ............. .. .. .. .... ..... .. ................... ..... ...... .. ... .. ............... 20 Fiji Summary of media resources ....... .. .... ........ ..... ......... .. .... ... .. ....... ......... .... ...... .............................. 26 Media directory .. .. ... ... .. .... ... .. ........ ... ................ .. ... ... .. .............. ... .................................................. 27 Lao People's Democratic Republic Summary of media resources _ . . .. .. .. .... ..... ... . .. ........... .. .... ........ . - ... .... .. . _ . . .. .. 34 Media directory ··-- ·-··· -··- -·· -···---·· ----·· ··--····· ··-- ···-- ... .. .. ..... .......................... .... ............ ... ... ....... .. ...... 36 Malaysia Summary of media resources ...... .. ...... .. ...... ...... .. ....................... ... ... ... .................... .......... .. .. .. ... 42 Media directory .. ... .... ..... .. .... ......... ....... .......... ............................ ... .. ... .. ................... ...... ........ ... . .. 44 Micronesia, Federated States of Summary of media resources .... .. ... .................................. ......... .... .. ........ ................................ ..... 50 Media directory ..... ........ ..... ........... .. ...... .. ... ....... .. ....................... .. ................. .. ............................ 51 Mongolia Summary of media resources ... ........... ... ... ....... ... .. .. .................. .... ... .. ..... ... .. ... ............. .... .. .. .. .. .... 58 Media directory ..... ... ...... .. ... .. ... ... ........ ......... ... .... ..................... ..... ..... ... ........... ...... ... .. ............... .. 60 Papua New Guinea Summary of media resources ....... ... ..... ............ ....... .. ................ .. ....... ... ... .. ..... ..................... .. .. .. .. 66 Media directory .. .. ....... ..... .. .. ... .. ...... ..... .............. ........ .. .... .. ............ ... .. ..... ............... .. .. ... ....... ..... .. 68 Philippines Summary of media resources .. ................ ... ..... ....... ...... .. ........ .......... .. .. .. .. .. ... ... .. ..... .. ..... ..... ... ...... 76 Media directory . . . . .. . .. . .. .. . .. . . ... . ... . . . . . . . .. .. . . .... .. . . . .. .. .. . .. .. .... . . . .. . .. .. . .. . . . . . . . . . .. .. .. . .. ... .. ... . . .. .. . .. .. . .. . . .. .. .. 78 Samoa Summary of media resources ..... ............... ... .... .. .. ..... ...... ... ........... ... ......... .... .............. .. ............... 86 Media directory ..... ........ ... .. .... ... ... ...... ... ....... ... ....... .. ......... .... ........ .. ...... .... ..... ....... ... ...... .. ............ 88 ., WHO!WPRO LIBRARY' MANILA. PHIL1PPINES 2 1 MAY 2004 Table of Contents II VietNam Summary of media resources ............... .................. ............ ...... ........ ....... ........ .......... .... .... .. .. .... ... 94 Media directory .................... ... .... ...... .......... ...... ... .. ..... ......... .. ..... ....................... ... ..... .. ... .. ........... 96 Annexes (from the Development of Media Resources for Health Communication in the Western Pacific Region. March 2003, by Dr. Tom Carroll and Bev Carroll of Carroll Communications) Executive Summary . . .. .. . . . .. .. .. .. . . .. .. . . . . . .. . . . . . . . . . . . .. . . . . . . . . . .. . .. . .... .. .. .. ... . .. . . . .. .. .. .. .. .. .. . .. .. . .. .. ... . . .. . ... ..... . 1 00 1 . The development of a framework for analysis......... ... ............... ......... .. ........................ 1 00 2. The colleaion of information ............................................. ....... ................. .. .............. .. 100 3. The development of a survey tool .... .. .......... .... ............... .. ... ...... ........... .. .................... 101 4. The preparation of country reports ... ... ........ ................... ....... .................. .. ....... .......... 102 5. Key findings from the project .............................................. .. ........ .. .. ................ .. ......... 102 5. 1 Media resources .. .... .. .. .. .. . .. .. .. .. ...... ..... .. .. .. ...... .. ....... ..... ..... ..... ........... .... ...... 1 02 5.2 Advertising restrictions .. .. . . . . . . . . . ... . . .. . .. . . .. . . . . . . . . . . . ............ .. . ... . . . ......... .. ........ .... 1 03 5.3 Skills and capacity of health promotion partners ... .... .. .. .. .. ...................... ...... 103 Attachment 1 Survey questionnaire for participants at the Regional Workshop on Capacity-Building tor Health Promotion .. . . . . . . .. . . . . . . . . . . .. . . . . . .. . . . . .. .. .. .. .. . . . .. . ... .. .. .. .. ... .. .. . .. . .. . . .. .. .. .. .. .. I U4 Choosing the Channels of Communication ""Tbe diversity of media options in Asia is truly staggering. If it 1noves, it's 1nedia. '' ' Health Promotion is the process of "enabling people to increase control over and to improve their health". In order to achieve this, people need access to timely and relevant information. How does one effectively promote health in a Region made up of I. 7 billion people, living in 37 culturally unique countries and areas, with some countries using several different languages within their own borders? In recent decades. mass media has become the dominant means of transmitting information to large audiences. It has been effectively used to promote products, services and ideas. The evidence of its effectiveness as a means of improving health conditions has steadily increased over the years. Yet in many countries, the use of mass media for health promotion may be over- or under-rated. This guide is a review of the media resources of I I countries in the Western P;:wifir, inrl1 JrJino Cambodia, China, Fiji, the Lao People's Democratic Republic. Malaysia, the Federated States of Micronesia, Mongolia, Papua New Guinea, the Philippines, Samoa and Viet Nam. It is based on information gathered from October 2002 to March 2003 by Carroll Communications, social marketing and research consultants . Included in the review is a directory of media resources for each country along with a summary of each country's media resources including, the numbers of televisions and radios per country (subject to availability of this information), population rates, literacy rates, advertising restrictions, capacities of health promotion partners and previous or ongoing health campa1gns. As this guide is a joint undertaking of the Tobacco-Free Initiative and the Health Promotion Unit of the Western Pacific Ret;;~ional Office. srwcifir infmm:::jrinn nn thF Fxrmr nf rnhr:wm .4r1vFrtisino is inrlttrJPrJ Where t1vt1ilt1hiP, rnlicies restricting tobacco advertisements are also inc:lt Jr1Pr1 . This information can be used in implementation of health promotion programmes in general, and specifically to inform policies and programmes under national plans of action on tobacco control. While this guide attempts to provide basic information on mainstream mass media resources, it must be emphasized that choosing the appropriate channels of communication for health promotion requires an understanding of the contexts in which specific media are effective. Research, creativity and discipline are necessary in determining the right mix of media to use and the appropriate strategies to maximize information dissemination. The information provided in this guide is a starting point but is not exhaustive. Information on a wide variety of other forms of media, including traditional forms (e.g. theatre, festivals, puppetry) or emerging forms (e.g. "narrow-casting" vis-a-vis "broadcasting" through cable television, internet). would supplement the guide. Additional information on current social, cultural and political issues and concerns (e.g. civil strife, election periods, religious holidays) should also be considered in the process of designing effective communication campaigns for health. ' The 360 Degree Brand in Asia. John Wiley & Sons (Asia) Pte. Ltd. Copyright (c) 2003 . Excerpted with pem1ission of the publisher, John Wiley & Sons (Asia) Pte.Ltd. www.wiley.com Introduction 2 All too often, health campaigns are carried out without adequate research or reflection on which media would be the most effective within a certain country. For example, a creative and compelling television campaign will not do much good if the target audience does not have access to television. On the other hand, it is possible that much time and attention is devoted to developing print materials when in fact the dominant mode of information transmission is through radio. Finally, an example of an innovative health communication strategy has been selected and is highlighted as an introduction to each country's inventory of resources and media directory to underscore the importance of the complex social, political and cultural contexts within which communication must be channelled in each country Key elements in choosing the channels of communication for health campaigns Three elements are essential in choosing which media is best for your health campaign : Know your target audience Each country is culturally unique and often there are diverse cultures in a single country. Be aware of each culture's particular values and behavioural traits. Also, identify your target audience's age group, gender, socioeconomic background, and literacy rate Finally. find out which newspapers they read, which Nand radio programmes are popular, and which religious groups, agencies, recreation centres, and businesses serve the community Also determine the number of people you intend to reach. Know your message Choosing the right media also depends on what message you are trying to relay. Is the message Intended to raise awareness about an issue or change attitudes and behaviour? If the message is intended to change behaviour, for example getting young children to wash their hands, perhaps interpersonal channels such as community workshops or posters in schools may be better than a television or newspaper campaign. Consider which channel best suits the message. Know your country's media Find out how many television and radio stations there are, along with how many people are watching and listening. Find out how many newspapers there are and how many subscribers those newspapers have. Do the same for magazines, billboards and Internet sites. Finally, many countries have their own culturally unique ways of communicating, whether it is puppet shows, as in Lao People's Democratic Republic. or SMS "texting" in the Philippines. These channels of communication are often the most effective method in getting a message out so remember to consider all options when creating a health campaign. It is Jlso helpful to keep in mind thJt mJss mediJ, such Js television, rJdio, newspJpers, mJgJzines, billboards and the Internet are good at reaching people quickly. but are less personal so may not be as Choosing the Channels of Communication effective in some campaigns as interpersonal communication. Sometimes peer counselling or group workshops are more effective because they provide an opportunity for clarification or feedback. More often than not, health communication is most effective when many different communication channels are used simultaneously. A combination of community, interpersonal and mass media channels takes advantage of the strengths of each and provides maximum exposure to your message. Studying your target audience, your message and your available media will help you decide which channels to choose.
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Sdl!?JO/\P aJue:~.sqns LI:JIM sdeos Countr Profile: CAMBODIA 8 Significant statistics • • Population: 13 099 4 70 • Adult literacy rate: 6 7.80% Summary of media resources RADIO In 1997, there were an estimated 1 .34 million radios in Cambodia 3 • One government controlled radio station- National Voice of Cambodia. • • • TV Fark is operated by the Royal Cambodian Armed Forces, with broadcast coverage in Phnom Penh. TV 3 is a joint venture of the Phnom Penh Municipality and KCS Cambodia. It covers Phnom Penh and 1 5 provinces with a total population of around 1 0 1 00 000. As para TV is a privately owned station operated bytheAspara Media Group. Bayon TV is a privately owned station broadcasting to provinces with a population of around 3 300 000. • One radio station operated by the Royal NEWSPAPERS Cambodian Armed Forces (Far!<). • One radio station operated by TV3, which is a joint commercial venture between Phnom Penh Municipality and KCS Cambodia . • A number of privately operated radio stations including a range of FM stations operating throughout Cambodia by Bayon Radio, and the Aspara Media Group. As well, • • • The Phnom Penh Post the Phnom Penh Daily and the Cambodian Daily are privately owned independent English-language newspapers. There are two pro-government daily newspapers, Reaksmei Kampuchea and Kaoh Santepheap. There is a range of smaller newspapers publishing in Chinese and French languages. • The Women's Media Centre operates Radio WMCwhich broadcasts in Phnom Penh. Summary of advertising restrictions TELEVISION • In 1997, there were an estimated 94 000 televisions in Cambodia. 4 • TVK- the National Television of Cambodia- is owned by the Government of Cambodia. Local stations operate in seven provinces. http ://www.cia.gov/cia/publications/factbookJgeos/vm.html#Comin ' http: l/www.cia.gov/cia/publicationslfactbook/geos/vm.htmi#Comm • Overseas commercials are permitted and it is recommended that they be dubbed in Khmer. In 1993, a ban on tobacco advertising on Cambodia's public broadcast media wasintroduced. This ban does not apply to privately owned and operated television stations. Choosrng the Channels of Communrcatron • Cigarette advertising is permitted for other Tobacco control campaigns advertising mediums including radio stations, outdoor sites and newspapers. campaigns have included activities for World No Tobacco Day in May each year. These have • There are no restrictions on the advertising of involved radio and television, as well as other alcohol products. news agencies in the country. Advertising expenditure (Cigarettes are the most prominently advertised product in the country. The National Centre for Health Promotion estimates that cigarette advertising increased by 400% between 1994 and 1997 and now accounts for nearly half of all advertising revenue in the country. 5 Health promotion partners Health education campaigns are conducted through the Municipal Health Department and the Ministry of Education through its Department of School Health. Partners engaged specifically in tobacco control communication and advocacy include: • The National Center for Health Promotion (NHCP, Ministry of Health) • Tobacco or Health Unit • Action for a Tobacco Free Cambodia (AFTC) • Adventist Development and Relief Agency (ADRA) • Medicine Faculty of Phnom Penh Health campaigns • World Aids Day • National Measles Campaign • World Health Day • Food Safe Campaign • Exercise Campaign • Health City Campaign • Dengue Fever Campaign ' http ://www.wpro.who.int -~- - - '!'......,. .. , . Radio Station Frequency Reach : .· , • , 1 Address ' iTel -- - ~~~ ' Bayon Radio Radio FM Broadcasts to Kampong Cham province Knom Prek +855 23 91.0 with a population of 1 608 914 SamrongTakhov 363695 or Kandel Province (015) 850714 or (012) 813695 or (012) 926797 Bayon Radio Radio FM Broadcasts to Sihanoukville province Knom Prek +855 23 92.0 with a population estimate of 155 690 SamrongTakhov 363695 or Kandel Province (015) 850714 or (012) 813695 or (012) 926797 Bayon Radio Radio FM Broadcasts to Siem Reap provin.:e with Knom Prek +855 23 93.0 a population estimate of 696 164 SamrongTakhov 363695 or Kandel Province (015) 850714 or (012) 813695 or (012) 926797 Sweet FM- Siem Reap Radio FM Located as Siem Reap province with a c/- TV 3 No 2 Bvd +855 12 100.5 population estimate of 696 164 Confederation de Ia 814323 Russie (Street 112) Sangkat Monorom Khan 7 Makara Phnom Penh Sweet FM -Kampong Radio FM Located at Kampong Cham province c/- TV 3 No 2 Bvd +855 12 Cham 100.5 with a population estimate of 608 914 Confederation de Ia 814323 Russie (Street 112) Sangkat Monorom Khan 7 Makara Phnom Penh Bayon Radio - Phnom Radio FM Broadcasts to Phnom Penh province Knom Prek +855 23 Penh 95.0 with a population estimate of 999 804 SamrongTakhov 363695 or Kandel Province (015) 850714 or (012) 813695 or (012) 926797 Facsimile No. +855 23 363795 +855 23 363795 +855 23 363795 +855 23 360800 +855 23 360800 +855 23 363795 tv9camb odia@hot mail. com tv9cambo dia@hotm ail. com tv9cambo dia@hotm ail. com tv3@camn et.com.kh tv3@camn et.com.kh tv9cambo dia@hotm ail.com n )> :5: OJ 0 0 )> 3 (\) 0.. !:l.J. 0.. ~ (\) n rt 0 ~ Radio Station ' Reach Address I I Facsimile No . • Radio FM 95.5 - Phnom Radio FM Broadcasts to Phnom Penh province c/- TV 3 No 2 Bvd +855 12 +855 23 tv3@camn Penh 95.5 with a population estimate of 999 804 Confederation de Ia 814323 360800 et.com.kh Russie (Street 112) Sangkat Monorom Khan 7 Makara Phnom Penh Radio 97 (Apsara)- Radio FM Broadcasts to Phnom Penh province Located at Apsara TV 855 23 +855 23 apsaratv.c Phnom Penh 7.0 with a population estimate of 999 804 Phnom Penh Ch 11 303002 214302 om.kh No 69 Street 57 (corner Street No 370)SangkatBeung Keng Kang 1 Khan Chamcarmon Phnom Penh Love FM 97.5- Phnom Radio FM Broadcasts to Phnom Penh province c/- TV 3 No 2 Bvd +855 12 +855 23 tv3@camn Penh 97.5 with a population estimate of 999 804 Confederation de Ia 814323 360800 et.com.kh Russie (Street 112) Sangkat Monorom Khan 7 Makara Phnom Penh BBC World Service - Radio FM 24 hr relay English broadcasts BBC World Service (+44) 020 (+44) 020 worldwidet Phnom Penh- 100.0 PO Box 5054 84 332221 84333040 v.letters@ Mobitel London W12 024 bbc.com.u k Radio 103 (TV3) - Radio FM Broadcasts to Phnom Penh province c/- TV 3 No 2 Bvd +85512 +855 23 tv3@camn Phnom Penh 103.0 with a population estimate of 999 804 Confederation de Ia 814323 360800 et.com.kh Russie (Street 112) Sangkat Monorom Khan 7 Makara Phnom Penh n Radio FM 107- Phnom Radio FM Broadcasts to Phnom Penh province c/- Cambodian TV +855 23 tv9cambo )> Penh 107.0 with a population estimate of 999 804 Channel9 880874 dia@hotm :5: No 18 Street 562 ail. com OJ Toul Kok Phnom 0 Penh 12151 0 Radio Fm98 Radio FM Operated by TV Fark Owned by the Phnom Penh Ch 5 +855 23 +855 23 n/a )> 98.0 Royal Cambodian Armed Forces Street 169 366061-2 366063 3 Borei Keila or366064 (l) Phnom Penh 12253 0. C:u National Voice of Radio Broadcasts in English http://www 0. Cambodia -Phnom Station AM .vocri.org ., Penh 1360 (l) n r-t 0 '-< Radio FM 99 RadioWMC Television Station I TV 3 (Television 3) TV Channel 5 (TV Fark) TVK (National Television of Cambodia) Cambodia TV Station Channel 9 (CT'J 9) Apsara TV Bayon TV Radio FM 99.0 Radio 102.0 Takhmau (Phnom Penh) Ch 27 Siem Reap Ch 8 Takhao (Kampong Cham) Ch 12 Broadcasts in Khmer and English news No 41 Street 360 programmes Phnom Penh Operated by the Women's Media Centre No 5 Abdul Carime Street (Street 21) Phnom Penh A joint venture of Phnom Penh No 2 Bvd Municipality and KCS Cambodia. Confederation de Ia Broadcast Coverage Phnom Penh and Russie (Street 112) 15 provinces with total population Sangkat Monorom estimate 10,166,016. Khan 7 Makara Phnom Penh Street 169, Borei Keila Phnom Penh 12253 Owned by the Government of Phnom Penh Ch 7 Cambodia. Local stations operate in 26 Monivong Siem Reap, Battambang, Sihanourke, Boulevard Phnom Pursat, Sen Monorom, Koh Kong, Penh 12202 Rattanakiri PO Box 981 Phnom Penh Phnom Penh Ch 9 No 18 Street 562 Toul Kok Phnom Penh 12151 Operated by Apsara Media Group Phnom Penh Ch 11 No 69 Street 57(corner Street No 370) Sangkat Beung Keng Kang 1 Khan Chamcarmon Phnom Penh Broadcasts to provinces with a Knom Prek population estimate of 3 304 882 SamrongTakhov Kandel Province +85512 +855 23 814323 360800 +855 23 +855 23 366061-2 366063 or366064 +855 23 +855 23 724149 or 26407 +855 23 722943 +855 23 880874 +855 23 +855 23 303002 or 214302 012 949 414or011 803 678 +855 23 +855 23 363695 or 363795 (015) 850714 or (012) 813695 or (012) 926797 tv3@camn et.com.kh n/a tvk@cam net.gov.kh tv9@camn et.com.kh apsaratv.c om.kh bayontv.co m.kh n )> s: OJ 0 0 )> :3 (l) 0.. tll . 0.. ~ (l) n r-t 0 ~ t· ~ • I IJ Television Station Frequency , Reach ' --m Address 1 ~Facsimile No. lf!ffl~-;1 __ ~ l!Hl.fl~ Tv5 (TV Cinq) Viet Nam TV (VTV) Phnom Penh UHF Phnom Penh UHF Relay of French language satellite channe1Tv5 Relay of Viet Nam TV French Cultural Centre No 218 Keo Chea (Street 184) Phnom Penh Embassy of the Socialist Republic of Viet Nam -Phnom Penh Newspaper cir~ulation Information llllfddre~s .-.n Tel No ~~csi Email address (approx) _ ~ - _ .l ~ . ··~:mr~l Phnom Penh Post Phnom Penh Caily Cambodian Daily Con Rhuong Pao Island of Peace Jian Hua Daily Cambodia Kaoh Santepheap Odamtek Khmer Reaksmei Kampuchea Rea lites Cambodgiennes Trung Lap Voice of Khmer Youth 3,500 Language·English Published fortnightly Language - English and Khmer Published daily Language - English Published 6 days/week Independent newspaper Language - Chinese n/a Language • Chinese n/a n/a n/a Language • French n/a n/a House#10A Street #264 Phnom Penh (855-23)426568 (855-23)426568 pppost@cm17.com 210 309 210 309 (8555-23) 426573 ppenhdaily@camnet.co m.k afc@forum.org.kh n )> ~ OJ 0 0 )> 3 (!) a. 0..) a. "'"'""I (!) n r-t 0 ~ Tel No ~ Email address Adventist Deve opment Relief Agency PO Box 1 05, Phnom Penh (85-5) 23 880693 Tobacco or Health Programme House #4 Street #554 Khan Toul Kork Cambodia National Centre for Health Promotion #162 Preah Sihanouk Blvd. (85-5) 23 213608 Boeng Keng Kang I, Chamkarmon Phnom Penh Cambodia Action for a Tobacco-Free Cambodia #28 EO,St.222 Boeung Raing, Daun Peak Phnom Penh Cambodia Adventist Development and Relief PO Box 1 05, House #4 Street 554 Khan Toul Kork (855-23) 880693 Agency Phnom Penh Cambodia Advertising Restrictions General Overseas commercials are permitted . All commercials should be re- dubbed in Khmer. Regulations Co_!!cerning Alcohol Advertising Beverage I Alcohol Advertising is currently permitted. (85-5) 23 880305 adracam@bigpond.com.kh nchp@camnet.com.kh samnag@camnet.com.kh (855-23) 880305 adracam.toh@bigpond.com.k h Regulations Concerning Tobacco Advertising Since 1993, there has been a ban on tobacco advertising on public broadcast media. It does not apply to private television advertising. Cigarette advertising is permitted for outdoor, print and other media. A new law to ban advertising is being considered . n )> $: OJ 0 0 )> 3 (1) 0.. [\). 0.. ' (1) n r-t 0 ~
,. Bicycles in BeUing Television, radio and newspaper advertising is frequently used in health campaigns in China and, since the government controls much of the media, promoting public health through the media is not a problem. However, with hundreds of messages targeted at people every day, getting people to take notice is the issue. A private company in Belling came up with a strategy guaranteed to garner attention by taking something unique to China and capitalizing on it. Belling has one of the densest bike populations in the world, with I 1 million bikes winding their way around the Chinese capital. Some innovative entrepreneurs saw the bikes as moving billboards and have found several ways to roll out their marketing messages in a highly visible fashion (health advocates could certainly do the same). Solid-wheel bike advertising involves painting both the wheels and the frame of the bike with promotional messages, while the other option is the peleton, a dramatic form of advertising as seen in the following example. Looking remarkably like refugees from the Tour de France, they have proved to be an arresting sight: 15 riders, suited up in neon-yellow jackets and matching baseball caps, riding 1 5 idunticafl.,ihos) o1sro bohii1d tho othe1~ ttl'fJtm~i tf,r: hmiut tJf Dt?ijin)!, 1J JIII!I!IJ . Retailer Ai J ia World Furniture is behind the ads, and they have about 100 riders out at any given time. "There are many furniture stores in Beijing now and we had to do something to distinguish ourselves," said Chen Cuili, the company's stylish young advertising director. uzt's been very effective. It's new and it 1s interesting. A lot of customers say they've noticed. " And hiring the riders is much cheaper than billboards and tele1.1'ision ads. While obviously a growing media opportunity, bicycles are also a wonderful source of cultural insight into China too, so intrinsic are they to life there. For example, it is said that Beijing's latest traffic war between bikes and cars is a perfect illustration of the proverb "the soft and gentle will defeat the hard and obstinate.,{> • The 360 Degree Brand in Asia. John Wiley & Sons (Asia) Pte. Ltd. Copyright (c) 2003. Excerpted with permission of the publisher, John Wiley & Sons (Asia) Pte. Ltd. www.wiley.com CounLr Profile: CHINA 18 Significant statistics • Population: 1 284 530 000 • Adult literacy rate: 84. 1 0% Summary of media resources RADIO • Published under the People's Daily are also ten other newspapers, including the People's Daily Overseas Edition, East China News, South China News, the Health Times, and six monthly magazines. Summary of advertising restrictions In 1997, there were 417 million radios in China. 7 • There is a range of regulations concerning language and all advertising must be approved by the Administration for Industry and Commerce. • The state-controlled Central People's Broadcasting Station (CPBS), together with local radio stations broadcasting at the provincial or equivalent level, serve domestic listeners. • • Provincial radio stations relay CPBS programme content alongside their own original content. • In 1995, there were 1202 radio stations • operating in China. TELEVISION In 1997, there were 400 million televisions in China. 8 • The China Central Television Service (CCTV) is networked throughout the country. • There are thousands of registered ground receiving stations in China which provide access to broadcasts from Beuing and foreign • programmes. Programme formats available through CCN stations include news, cultural, social and educational programming as entertainment. NEWSPAPERS • • • • Regulations on Control of Advertisements 1987 states that cigarette advertising is banned in all broadcast and print media . Cities outside Be Ding do allow some form of promotion, with strict guidelines. For advertising through other media e.g. outdoor sites, approval from provincial, autonomous region, municipality, industry and commerce i<:> required. In 1995, a national Advertising Law extended the advertising ban on cigarettes to cinemas and theatres. An official permit is required for the advertising of alcohol beverages with over 39%alcohol. There are no other restrictions on alcohol advertising. Advertising expenditure • The People's Daily is the official Communist Party newspaper with a circulation ofJ million. Information nnt fn1 Jnri http: //www.cia .gov/cia1publications/factbook/~eos/ch.htmllicmum http :tiwww·.cia.goviciaipublicationslfaclbook1gcos/ch.hrmi -Fcomm CIILJOS!f I( lilt' Cil:ilil ICIS Of (ulll!T1UJ IICdtiOri Health promotion partners • The National Health Education Institute • Chinese Anti-tuberculosis Association The Division of Health Education within the • Xiangya Hospital. Hunan Medical University Ministry of Health is responsible for health • The Chinese Academy of Medical Sciences education programmes. This division is reported to Health campaigns have expertise in designing health campaigns, specifically developing campaigns, through an • understanding of the social, cultural and economic backgrounds of target audiences, knowledge of the information needs of target audiences and the • major media, and the capacity to evaluate campaigns. Systematic evaluation studies were undertaken for the World No Tobacco Day convention in 2002 and the AIDS conferences in both 2001 and 2002. This division is also said to • have skills in designing and producing communication materials and has links with other government and non-government sectors for implementation of campaigns. In addition, it is reported that the Division of Health Education has specific daily health-focused • N/radio programmes and provides experts to liaise with the media on health topics. There is a Department of Communication in most provincial • I lealth Education Institutes vvl-tiLI I i~ ldi-JdUie ur producing tapes, print materials etc. Partners engaged specifically in tobacco control communication and advocacy include: • • The Chinese Association on Smoking and Health (CASH) (coordinates national smoking • control activities) • The Chinese Academy of Preventive Medicine, c/o World Health Organization • Institute of Child and Adolescent Health, BeDing Medical University • Division of Health Education, Ministry of Health • Non-Communicable Disease Control, Ministry of Health • WHO Collaborating Centre for Tobacco Control March 24, 2002, Tuberculosis Day - major media participated in activities. April 7, 2002, World Health Day- a large-scale activity themed as 'Move for Health' was held in Xidan Plaza, BeDing. Other activities were held in major cities around China. December 1, 2002 - the Congress on Preventing AIDS among children and adolescents was held and broadcast by 18 national public media outlets. World No Tobacco Day has been celebrated nationally every year since 1988. The Rural Farmers Quitting project, organized by the National Health Education Institute, is a smoking cessation programme targeting illiterate, rural farmers. The Tenth World Conference on Tobacco or Health was held in Be Ding in 1997. Television and radio commercials and newspaper advertising are used in these campaigns. The Department of Propaganda is also involved as a key stakeholder in these campaigns. . - - ~ Radio Station , Fr~~i"i~enc::y · Reach :- --~~ Address I, ~ ~ II, Facsimile No. a CNR - China National Radio I_ ' - Television Station ~ -· China Central Television CCTV 1. CCTV2 CCTV3 Operates several national, regional and international services. The China Central Television Service is networked throughout the country by a variety of means, including satellite. The are thousands of registered ground receiving stations in China which, as well as providing access to broadcasts from Beijing, enable some users to watch foreign programmes. News and general information Programming on cultural, social, educational and economic matters. General entertainment. Ministry of Radio, Film and Television Address: 2 Fuxingmenwai Dajie, Beijing 1 00866 Address:11 Fuxing Road Beijing, China(1 00859) (+86)(10) (+86)(10) 6851-3409 6851-2174 webmaste r@mail.cct v.com webmaste r@mail.cct v.com webmaste r@mail.cct v.com webmaste r@mail.cct v.com Newspaper Circulation : Information Ai:id?ess :; 'I ~j1 Tel No f~c~j~~~ Email address u .1 ,1 -~ , {approx) .. People's Daily 3million Official Communist Party newspaper. Published under the People's Daily are also ten other newspapers including People's Daily Overseas Edition, East China News, South China News, Market Daily, International Financial Daily, Jiangnan Times, Global Times, Securities Times, Health Times, Satire and Humour and six monthly magazines including The Earth, News Front, Listed Companies, Times Trend, People Forum. Jintaixi Road #2, Chaoyang District, Beijing, 100733, People's Republic of China 085-90- 65092993 086-010- 65092893 rmrb@peopledaily.com.cn (] I z > :3 ([) 0.. Q.J. 0.. Contacts ~ Chinese Academy of Preventive c/o World Health Organization Medicine Avenue Appia 20 Geneva,- SWITZERLAND CH-1211 Institute of Child and Adolescent Health Institute of Child and Adolescent Health Beijing Medica University Beijing Medical University Beijing 100083 China Division of Heclth Education Division of Health Education Ministry of Health Ministry of Health 1, Nanlu, Xizhimenwai, Xicheng District Beijing 1 00044 CHINA Xiangya Hospital Xiangya Hospital Hunan Medical University Hunan Medical University Xiangya Road Changsha, Hunan 410008, CHINA Ministry of Health Ministry of Health Non-Communicable Disease Non-Communicable Disease Control Control No. 44, Houhai Beiyan, Xicheng District Beijing 100725, CHINA WHO Collaborating Centre for Tobacco WHO Collaborating Centre for Tobacco and Health and Health No. 8 Baijaiazhuang Road Chaoyang District Beijing 1 00020 CHINA National Health Education Institute National Health Education Institute Building 12, Block 1 Building 12, Block 1 Anhuaxili Anhuaxili Beijing 100011 Beijing 100011 CHINA CHINA Chinese Anti-tuberculosis Chinese Anti-tuberculosis Association Association Xin-Jie-Kou, 5 dong-Guang Hu-Tong Beijing 100035, CHINA Chinese Association on Smoking and Chinese Association on Smoking and Health Health Building 12, District 1, Anhauxi li Chaoyang District Beijing 100011, CHINA Ministry of Education Tel No ~ ~c~iin!l~- Email address - ! ' I~·· (41-22)7913234 (41-22) 791 4832 gonghuany@who.ch (86-1 0) 6209 1524 (86-1 0) 6209 1178 (86-10) 6879 2325 (86-10) 6879 2323 houps@mx.cei.gov.cn, houps@chsi.moh.gov.cn (86-731) 432 7016 (86-731) 432 7332 xyzlgq@public.cs.hn.cn (86-10)64015623 (86-10) 6403 3122 ned 1 @40p.capm.ac.cn (86-1 0) 500 7755 (86-10) 500 5359 (86-10) 6426 655 (86-10) 6426 6557 xuefengren@hotmail.com (86-10) 6225 2651 (86-1 0) 6225 2648 tbcenter@public.bta.net.cn (86-10) 6428 3540 (86-10) 6426 0978 cash@mx.cei.gov.cn http://www. moe .ed u .en/ n I z )> 3 (]) a. D..J . a. ' (]) n r-t 0 ~ Advertising Restrictions General All measureme1ts must be in the metric system. Joint venture products must be identified. All voice-overs must be in Mandarin, however local dialects are accepted on some local/ terrestrial media. Cantonese is a:::cepted in Guangzhou and Guangdong provinces. Advertising to children is allowed. English and Chinese ( Mandarin) languages can be used in commercials. All advertising must be approved - consent from the Administration for Industry and Commerce must be obtained. There are some restrictions on Internet advertising and the advertising of products in certain places and settings. Regulations Concerning Alcohol Advertising Beverages I Alcohol Drinks with over 39% alcohol must obtain official permit. There are no other restrictions on the advertising of alcohol products. Regulations Concerning Tobacco Advertising Cigarettes Advertising is banned in all broadcast and print media. However, cities outside Beijing do allow some form of promotion, within strict guidelines. For tobacco advertising through other media, approval from provincial, autonomous region, municipality, industry and commerce is required. In 1995, a national Advertising Law extended the advertising ban to waiting rooms, cinemas and theatres, meeting rooms and sports stadiums, etc. Indirect advertising of tobacco products is reported to be still practiced in some places. There are no restrictions on Internet advertising. -:-. ( j .. "' , f • J I ~-' ~~- W:"1~ '"":''f~' .. J ,. • =-~ ' . ~ t. ... .. ~ . ' . .. - ·-- - ' Sports stars against smoking There are many avenues to promote health in Flli: the literacy rate is high; television reaches 80% of the population; and there is one radio in the country for every J . 5 people. However, Fllians have more in common than being accessible: they have a passion for sports, with netball being one of the country's favourite games. In fact, sports fans pacl<ed the stadium in Suva to watch Flli scoop up the gold medal for netball in the 2003 South Pacific Games. High school teams are also popular among Fllians, especially among the country's teenagers and that's why Flli's National Centre for Health Promotion uses high school teams in its anti-smol<ing campaigns. The National Centre for Health Promotion has devised the uwinners don't smoke. Be smart, don't start" anti-smoking campaign, using Fiji's winning relay and netball secondary school teams. The catchy phrase is now known by younf{ children, teena?,ers and adults alike. Anti-smokinf!, posters, featurinf{ the winning teams, are posted around campuses and community centres and the teams have even made it on to phone cards. In a survey of teenagers, the phone cards and posters have rated well. The Centre has also created television mini- drama anti-smoking advertisements with a sports theme. 9 '' http://globalcd .ausaid.gov.au/sccondary/cascstudlfiji/ llfiji.html Countr Profile: FIJI 26 Significant statistics • Population: 821 000 • Adult literacy rate: 92.90% Summary of media resources RADIO In 1999, there were 541 476 radios in FDi.' 0 • The FUi Broadcasting Commission is a government -funded body that broadcasts a fully commercial service on three radio stations FDi 1 Fiji 7 nnrl R1 J/.1 FM. Thf.Sf. stntions broadcast in English, FUian and Hindi. TELEVISION In 1999, there were 88 11 0 televisions in Flli. 11 restrictions) in newspapers, magazines and other media . Advertising expenditure Information not found. Health promotion partners The National Anti-Smol<ing Society of Flli was established in 1991 in conjunction with the Ministry of Health and other voluntary organizations. Partners enqaqed specifically in tobacco control communication and advocacy include: • National Center for Health Promotion, Ministry of Health • Flli Cancer Society • FDi Council of Social Services • The Government has established a television • station (Flli 1 Television). It is estimated that Flli 1 The National Anti-Smoking Society of FDi, c/o Flli School of Medicine Suvasavu Hospital (Ministry of Health) Ftii School of Medicine (Public Health) reaches 80% of the population . • There are also three pay television channels operating. NEWSPAPERS • There are three main privately owned newspapers published daily in English. • The Flli Times has the highest circulation, with figures of over 27 000 people. • A number of smaller publications are also published in FUian and Hindi. Summary of advertising restrictions • Advertising of cigarettes is banned on radio, but allowed (with some voluntcHy 10 http://www.cia.gov/cia!publications/factbook/geos/fj.html#comm 11 http://www.cia.gov/cia/publications/factbook/geos/fj.html#comm • • Tobacco control campaigns World No Tobacco Day is celebrated each year. Radio St3tion Frequency Reach -~ lnforma:i~n Address Te(N~ 'i Facsimile No. l En:"~_~il- ~ _ ,. &L:. &Ll.t _ _ __ . ,_ , addr_ess.J Fiji One Radio FM 100.0 Radio FM 98.0 Fiji Two Radio FM 102.0 Fm96 Bula 100FM Bula 98FM Bula 102FM Radio FM96 Television Sta:ion · · Fij i 1 Sky Fiji Language - Fijian Targets adult audiences aged 25 years and over Commercial radio station Broadcasts 24 hrs/day in English Free to air station Reaches more than 80% of the pop. 3 pay television channels - Sky Plus, Sky Entertainment and Sky Sport Fiji Broadcasting Corporation Ltd Box 334, Suva Fiji Fiji Broadcasting Corporation Ltd Box 334, Suva Fiji Fiji Broadcasting Corporation Ltd Box 334, Suva Fiji Fij i Broadcasting Corporation Ltd Box 334, Suva Fiji Fiji Broadcasting Corporation Ltd Box 334, Suva Fiji Fiji Television 20 Gorrie Street Suva PO Box 2442, Government Buildings, Suva Fiji Television 20 Gorrie Street Suva PO Box 2442, Government Buildings, Suva (679) 3 314 333 (679) 3 314 333 (679) 3 314 333 (679) 3 314 333 (679) 3 314 333 (679) 3 305100 (679) 3 305100 (679) 3 301 643 (679) 3 301 643 (679) 3 301 643 (679) 3 301 643 (679) 3 301 643 (679) 3 305 077 (679) 3 305 077 fbl@is.co m.fj fbl@is.co m.fj fbl@is.co m.fj fbl@is.co m.fj fbl@is.co m.fj www.fij itv.c om.fj www.fijitv.c om.fj 3 (I) a. DJ- a. -.. (I) n r-t 0 ~ Newspaper Circulation Information [- Add~ss - Tel No Facsimile No. Email address (approx) __ Fiji Times 27,124 Mon-Fri fijitimes@is.com.fj Daily Post 12,000 Mon-Fri www.fijipost.com Fiji Sun 10,000 Mon-Fri 12, Amra Street, (679) 3 (679) 3 news@sun.com.fj Walu Bay, Suva, 07555 11455 Fiji Private Mail Bag, Suva, Fiji Fiji Sun 26,000 Weekend 12, Amra Street, (679) 3 (679) 3 news@sun.com fj Walu Bay, Suva, 07555 11455 Fiji Private Mail Bag, Suva, Fiji 3 (l) a. Q.J. a. ~ (l) n r-t 0 ~ Contacts Tel No National Center for Health Promotion National Center for Health Promotion (679) 320 844 Ministry of Health Ministry of Health P.O. Box 2223 Government Buildings Suva FIJI ISLANDS Fiji Cancer Society Fiji Cancer Society (679)311960 G.P.O. Box 16660 FCOSS Building Suva FIJI ISLANDS Fiji Council of Social Services Fiji Council of Social Services Tel : (679) 312 649 G.P.O. Box 13476 Suva FIJI ISLANDS National Anti-~moking Society of Fiji National Anti-Smoking Society of Fiji (679) 311 700, 302 {NASSOF) (NASSOF) 080 c/o Fiji School of Medicine Private Mail Bag Suva FIJI ISLANDS Suvasavu Hos:>ital (Ministry of Health) Suvasavu Hospital (Ministry of Health) (679) .350 440 P.O. Box230 Suva FIJI ISLANDS Fiji School of l\.1edicine (Public Fiji School of Medicine (Public Health) (679) 311 700 Health) Private Mail Bag Suva FIJI ISLANDS Advertising Restrictions General Advertising is permitted in local press, radio and cinema Regulations~o~cerning Alcohol Advertising Information not found Email address (679) 320 746 mcornelius@health.gov.fj (679) 303 232 (679) 302 936 FCOSS@is.com.fj (679) 303 469 (679) 880 831 nerlinap@hotmail.com (679) 303 469 david-p@fsm.ac.fj Regulations Concerning Tobacco Advertising Advertising of cigarettes is banned on radio but permitted (with some voluntary restrictions) in newspapers, magazines and other media. :3 (!) 0. !l!. 0.
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Significant statistics • Population: 5 377 000 • Adult literacy rate: 68.50% Summary of media resources RADIO In 1997, there were 730 000 radios in the Lao People's Democratic Republic. 13 • The state-run radio broadcaster; Lao National • In Oct 1998, the following restrictions were introduced: • ,. No large outdoor advertising billboards in Vientiane; ,. No Marlboro or 555 umbrellas permitted in sidewalk cafes or small signs at places of cigarette sales.' 5 There are no bans on alcohol advertising . Advertising expendtture Radio, provides broadcasts through a number Information not found. of provincial outlets. • Radio Free Asia (RFA) is a private, non-profit corporation broadcasting news and information in nine languages to listeners in Asia who do not have access to full and free news media. TELEVISION In 1997, there were 52 000 televisions in Laos.' 4 • There is one television station which is state run (Laos National Television). NEWSPAPERS Health promotion partners • • The Government has established a National Policy on Tobacco Control, responsible for the public education programme. The CDC/WHO Collaborating Centre for Smoking and Health works with other multilateral organizations on planning and evaluating national plans of action for tobacco control. Partners engaged specifically in tobacco control communication and advocacy include: • The main Lao-language dailies are the Pasason • and the Vientiane Mai. Research and Training Division, Ministry of Health • • The Vientiane Times is a biweekly English- Gender Resource Information and Development Centre language newspaper. • Food and Drug Commission, Ministry of Health School of Public Health Summary of advertising restrictions • Overseas commercials are allowed . • • Department of Hygiene and prevention, Ministry of Health • Centre for Information and Education for Health, Ministry of Health • A 1994 Regulation bans direct tobacco • Lao Women's Union Jdvertising on Jll mediJ Jnd on Jll billboards. • Adventist flevelnrmfnt ;:mrJ Rfliff Agency illl[l 1 \ \ ' ' l dO\ c c1 pll 11 IL I (I ,ic b< u :c. ' J i't I " ' 1 h! 1 I \\ ( . ,_ 1' l d p 1°'1l Loll I, c bIll _, , I Ill J 11 l tt t \i' c~ ... '\t ........ :.1 • National Anti-tuberculosis Centre, Ministry of Health Tobacco control campaigns • Since 1 990, the Lao People's Democratic Republic has celebrated World No Tobacco Day annually. • Additionally, anti-tobacco posters have been produced, and there are occasional anti- smoking health messages on television. • World No Tobacco Day activities in 1 998 included a min-marathon, distribution of T- "hirts, and the Ministry of Health commissioning the Centre of Information and Education for Health (CIEH) to develop a National Plan on Tobacco Control. Choosing the Channels of Communrcauon ~,.,-~~ ~ - -- Radio Station f:'reqliifl')cy 1 Location Information Address Tel No Facsimile Email -~- ___ : _ No. address r-)> Lao National Radio Luang Prabang Lao National Radio Luang Prabang Lao National Radio Luang Prabang Lao National Radio Pakse Lao National Radio Pakse Lao National Radio Houa Phan Lao National Radio Houa Phan Lao National Radio Savannakhet Lao National Radio National Lao National Radio Vientiane Lao International 750kHz 104 97.2 1370kHz 100.0MHz 4661 kHz 102.75 Mhz 585kHz 576kHz 702kHz 1030kHz Luang Prabang Luang Prabang Location: Muang Khong Don Khong Island Siphandon Champassak Province Pakse Pakse Sam Neua, Houa Phan Province Sam Neua, Houa Phan Province Savannakhet Vientiane Vientiane Vientiane In 1995, it was estimated that there were 112 radio receivers per 1 000 inhabitants State-run radio (Lao National Radio). Radio Free Asia (RFA) covering local news is a private, non-profit corporation broadcasting news and information in nine languages to listeners in Asia who do not have access to full and free news media. cl- Lao National Radio Phangkham Street PO Box 31 0 Vientiane Lao People's Democratic Republic +856 21 212429, 212431, 212432 +856 21 212430 0 u m 0 u r- m Vl 0 m :s: 0 n natradio@ ;?a laonet.net ~ n AJ m u c OJ c n 3 ro 0.. 0..1. 0.. n; n r-t 0 ~ Television Station ' F.~~~.enc;~ Information ~d~r~ss_- ~~ Tel No Facsimil~~ ~~- ... ' Email address Lao National -v n/a State-run TV Low but increasing penetration of television receivers with nine receivers per 1 000 inhabitants. Laos Nat onal Television Phangkham Street PO Box ::-10 Vientiane Lao People's Democra:ic Republic +856 21 212429, 212431 , 21243 +856 21 212430 Newspaper 1 Circ~latio~ -,, 111:::: _ . . .. Vientiane Times n/a Language - English Published biweekly Pangkharr Rd, PO.Box: 5723 Vientiane. Lao People's Democra1ic Republic (856-21) (856-21) 216364,251619 216365 natradio@laonet.net info@vientianetimes.gov.l a r- )> 0 u m 0 u r- m (./) 0 m $: 0 n ;;o ~ n ;;o m u c OJ c n 3 (]) a. !lJ . 0.. ., (]) n r-t 0 -< Contacts - - - -Add-r~ ~t--"~ - - • -' Tel No Facsimile No. Email address Research and Training Division Ministry of Health Center for lnfcxmation & Education for Health Gender ResoLrce Information and Development Center Food and Drug Commission Ministry of Health Department of Hygiene and Prevention Ministry of Health Center for Information & Education for Health Ministry of Health Lao Women's Union Adventist Development and Relief Agency j I ' • ·- . - ---~· .--...!!.. __ ....... _ .. Research and Training Division Ministry of Health Center for Information & Education for Health P.O. Box 9806, Vientiane, Lao People's Democratic Republic Gender Resource Information and Development Center Food and Drug Commission Ministry of Health Vientiane Lao People's Democratic Republic Department of Hygiene and Prevention Ministry of Health Vientiane Lao People's Democratic Republic Center for Information & Education for Health Ministry of Health Vientiane Lao People's Democratic Republic (856-21) 21 4309 (856-21) 21 4010 (856-21) 21 4039 (856-21) 21 4306, 41 6343 Advertising Restrictions General Overseas commercials are allowed. However, with the low literacy rate in English, Lao dubbing would be accepted. Thai is understood widely and could be used as an alternative. Regula_!i~ns C~ncerning Alcohol Advertising Beverages I Alcohol Advertising is allowed . (856-21) 22 3723 (856-21) 22 3723 (856-21) 22 3723 grid@pan-laos.net.la adralaos@laonet.net markaway@email.com Regulations Concerning Tobacco Advertising Cigarettes A 1994 regulation bans tobacco advertising on all media and free distribution of gifts by tobacco companies. r-)> 0 u m 0 u r- m ' t/) 0 m ~ 0 () ::::0 ~ () ::::0 m u c co c () 3 (!) 0. (l). 0. --, (!) n rt 0 ~
Country Profile: MALAYSIA 42 Significant statistics • Population: 24 530 000 • Adult literacy rate: 93.80% Summary of media resources RADIO In 1999, there were 10.9 million radios in Malaysia.17 • The 1993 "Control of Tobacco Product Regulation" prohibits all direct tobacco advertising on television and radio, at outdoor sites and in Malay publications. • There is no law preventing tobacco companies from using cigarette brand names to advertise other products and services. • Similar restrictions apply to alcohol advertising. • There are eight government radio networks Advertising expenditure broadcasting in the various languages: Malay. English, Chinese and Tamil. • In 1997, the tobacco industry spent US$ 89 million on advertising in Malaysia. 19 • These radio networks provide broadcast services on FM and AM frequencies throughout • the Malaysian region. It is estimated that 43% of television station revenue comes from tobacco advertising. 20 TELEVISION In 1999, there were I 0.8 million televisions in Malaysia. 18 • There are four national TV channels (two are government -run and two are privately run). • Cable TV is also available. NEWSPAPERS • There are 19 daily newspapers: eight Chinese, five English, four Malay and two Tamil. • Circulation of newspapers is high and figures are provided in the media directory. Summary of advertising restrictions • Only 20% of commercials can be foreign footage. • Any product harmfUl to children CJnnot be advertised. 17 http://www.cia.gov/cia/publications/factbook/geos/my.html#comm 18 http ://www.cia.gov/cia/publications/factbook/geos/my.html#comm 19 http://www.tobaccofreeasia.net/Menu/Index.htm 20 http://www. tobaccofreeasia.net/Menullndex.htm Health promotion partners The Health Education Division within the Ministry of Health is responsible for health education programmes. There are 22 skilled staff employed within this Division providing skills in health education, promotion, media planning, social marketing, advertising, mass communication, art and design. IN addition, there are skilled staff in market research, pre- and post -testing for media products, audience surveys, etc. Public health issues are also managed by local governments in terms of promoting public health activities apart from those of the Ministry of Health. However, health policies are derived from the Ministry of Health and Local Government adapts them. Health education activities are carried out by the staff of the Health Departments of local councils . Staff average 4 -5 at City Hall and Municipalities and fewer in District Councils. Staff of these departments include health education officers, environmental health officers, health inspectors and technicians and administrators. All are degree/diploma holders. • They are considered not at all experienced in developing, implementing and evaluating health education campaigns. • Partners engaged specifically in tobacco control communication and advocacy include: • • The Division of Disease ControL The Ministry of Choosing the Channels of Communication TV advertising promoting safe food, anti-litter, anti-vandalism and clean rivers. Healthy Lifestyle Campaigns have been conducted annually since 1991 . Organ Donation Campaigns have been conducted annually since 1999. November 7 - National Recycling Day Campaign- involving N promotions. Health is the government focal point in charge Tobacco control campaigns of tobacco control action. • • • • • • • In 1972, the Ministry of Health and the Malaysian Medical Association jointly established the Action on Smoking or Health Committee. The Heart Foundation of Malaysia • • National Cancer and Tobacco Control Unit • Ministry of Health Public Health Institute, Health Systems • Research Division National Poison Centre, Universiti Sa ins Malaysia • Consumers Association of Penang National Cancer Society of Malaysia • Malaysia Medical Association (ASH) • Ministry of Health Malaysia, Penang State Health Department Health campaigns • Since 1970, regular anti-smoking campaigns have been orqanized by schools, theM inistrv of - - - Health and nongovernmental organizations. Information on the dangers of passive smoking to mothers is distributed through pamphlets, posters and health talks . Articles on smoking and health appear regularly in the media. CAP has provided some public information on the harmful effects of smoking. The National Poison Centre at Universiti Sains Malaysia collaborates with WHO and provides extensive information on tobacco control through its website on issues ranging from advocacy to Islam and tobacco to Tobacco Free Clubs in Schools. A clearinghouse for the compilation and distribution of tobacco information through a free bimonthly newsletter to schools, government agencies and the media is being established. • The Anti-Smoking Campaign is held annually in • 200 1 National Cleanliness Campaign, involving conjunction with World No Tobacco Day. 43 Radio Station -F~~u~ncy . I Location Radio 1 Malay Radio 4 English Radio 5 Chinese Radio 6 Tamil -· - ' Various FM and AM throughout regions Television Station ~ TV 1 TV2 TV3 NTV7 Metro Vision West Malaysia Sabah and Labuan, Sarawak J~. Address There are 8 government radio networks operating at the national level and broadcasting in the various languages (Bahasa Malaysia, Chinese, English and Tamil). There is also a radio station operated by the state governments. There are now several private radio stations operating. Government radio network broadcasting in 4 languages There are four nationwide TV channels. Two are government-run (TV1 And TV2) and two are privately run (TV 3) and NTV 7). There is also an additional private television station, MetroVision, which only operates in the Klang Valley. MEGA TV, a cable network is also available. Government -run Privately run Private. Offers a combination of Malay, English, Chinese and Indian programmes. Private. Wisma Radio PO Box 11272 50740 Ankasapuri Kuala Lumpur Department Of Broadcasting,Ministry Of Information Malaysia, Angkasapu ri,50614 Kuala Lumpur, Malaysia Sistem Televisyan Malaysia Berhand (TV3) Sri Pentas, No 3, Persiaran Bandar Utama, Bandar Utama 47800, Petaling Natseven TV Sdn Bhd No.7, Jalan Jurubina U 1/18 Hicom-Gienmarie Industrial Park 40000 Shah Alam Selangor Darul Ehsan Operates in the Klang Valley. 6 03- 22887266 6-03- 22825333 6-03-77 266333 6-03-5569 1777 -- Facsimile No. ' . Email address 6 03- 22836319 www.rtm.n et.my ' IIi• -~· ,...-~ -~ 1 •• -. -~ 6-03- helpdesk 22823485 @rtm.net. my 6-03- iputiem@t 77278455 v3.com.m y 6-03-5569 2515 f~-'! -~--·~~~ Newspaper , :Circulation ' (ap~rox)' Information I - ·•• 'j'~"JF -.., ow-<• ;j - -- The New Strait Times 135,000 eire; (English) 719,000 readership Mingguan 486,000 eire; Malaysia Berita Mingu 297,000 eire Utusan Malaysia 234,000 eire; 1,741 ,OOOreadership Sarawak Tribune 42,000 eire; Nanyang Siang Pau 10,000 eire; 645,000 readership Kwong Wah 72,000 eire; Yit 295,000 readership The Star 267,000 eire; 1 ,038.000 readership The Daily 196,000 eire; Express 1,774,000 Berita Harian 176,000 eire; 500,000 readership China Press 82,000 eire The Sun 77,000 eire MetroAhad Harian Metro 58,000 eire; 524,000 readership There are 19 daily newspapers. 8Chinese, 5 English, 4 Malay, and 2 Tamil. Circulation is high and the sales of newspapers is increasing The New Straits Times Press (Malaysia) Berhad, Balai Berita 31, Jalan Riong, 59100 Kuala Lumpur, Malaysia. Bahasa Malay n/a Bahasa Malay The New Straits Times Press (Malaysia) Berhad, Balai Berita 31 , Jalan Rk>ng, 59100 Kuala Lumpur, Malaysia. Malay UTUSAN MELAYU (M) BHD., 46M, Jalan Lima Off Jalan Chan Sow Lin, 55200 Kuala Lumpur. English Chinese Chinese English Menara Star Menara Star 15 Jalan 16/11 46350 Petaling Jaya Selangor Darul Ehsan Independent national newspaper of East Malaysia Bahasa Malay Chinese n/a English n/a Bahasa Malay The New Straits Times Press (Malaysia) Berhad, Balai Berita 31 , Jalan Riong, 59100 Kuala Lumpur, Malaysia . Bahasa Malay The New Straits Times Press (Malaysia) Berhad, Balai Berita 31, Jalan Riong, 59100 Kuala Lumpur, Malaysia. Email address bharian .eom.my n/a n/a n/a bharian.com.my online@utusan .eom.my Tel. (03) 7967 (03) 7955 1388 4039/7954 2544 5: )> r- www.theehinapress.eom ~ V'l n/a n/a )> 3 nla n/a (I) 0.. !lJ. 0.. ....... (I) n r-t 0 -< • - .,.- T ~'\..11'" ,. ' ~-....---------...- ..... -- Contacts Address ' Tel No Facsimile No. Email address "' o • ~ ~ • L I The Heart Foundation of Malaysia The Heart Foundation of Malaysia (60-3) 24 34 709, 24 35, Jalan Kia Peng 50450 Kuala Lumpur, MALAYSIA 34 710 National Cancer and Tobacco Control National Cancer and Tobacco Control Unit (60-3) 25 40 088 Unit Ministry of Health Ministry of Health Jalan Cungun 50490 Kuala Lumpur, MALAYSIA Public Health Institute Public Health Institute (60-3) 28 21 333 Health Systerrs Research Health Systems Research Division Division Kementerian Kesihatan Malaysia Jalan Bangsar 50590 Kuala Lumpur, MALAYSIA National Poison Centre National Poison Centre (60-4) 65 70 099 Universiti Sains Malaysia Universiti Sains Malaysia 11800 Penang, MALAYSIA Consumers Association of Penang Consumers Association of Penang (60-4) 22 93 511 228 Jalan Macalista 10400 Pulan Penang, MALAYSIA National Canc3r Society of Malaysia Penang Branch National Cancer Society of Malaysia (60-4) 26 14 140 Penang Branch A2. 27, Komtar 10000 Penang, MALAYSIA Malaysian Medical Association (ASH) Malaysian Medical Association (ASH) (60-3) 44 20 617 4th Floor, Bangunan MMA House 14 Jalan Pahang 53000 Kuala Lumpur, MALAYSIA Ministry of Health Malaysia Ministry of Health Malaysia (60-4) 26 25 533 Penang State Health Department, Level 37 Komtar 10590 Penang, MALAYSIA Advertising Restrictions General Regulations Concerning Alcohol Advertising All Commercials made in Malaysia must use local talent. The end super must always be in Bahasa. Only 20% of a commercial can be foreign footage. A revision may be required to this law for the relay of satellite-booked commercials when down-loaded and played In Malaysia. Although there is no language restriction on the majority of stat.ions, the recommendation would be to use Bahasa where- possible (TVI only excepts Bahasa plus the end tag reading). A 5% Government Service Tax applies to all products and media and other agency services. The Ministry of Information must approve all TV, radio and press advertising and the Ministry for Local Government must approve local billboard advertising. Advertising t:> Children No products/service that may be harmful in any way can be promoted. Beverages I Alcohol Alcohol advertising is not accepted on television, radio, outdoor and cable radio or Malay language publications. Alcohol advertising is permitted in hotel in-house systems and home videos. Cinemas have no restrictions on alcohol commercials. (60-3) 24 26 059 jantung@tm.net.my (60-3) 25 61 566 drsalleh@dph.gov.my (60-3) 28 23 114 (60-4) 65 68 417 dzul@usm.my (60-4) 22 98 106 (60-4) 26 18 691 ncsmpg@tm.net.my, devaraj@pc.jaring.my (60-3) 44 18 187 mma@tm.net.my (60-4) 26 13 508 zarihah@yahoo.com Regulations Concerning Tobacco Advertising Cigarettes The 1993 'Control of Tobacco Products Regulation' prohibits all direct tobacco advertising on television, radio, outdoor sites and cable radio or in Malay publications. This ban also applies to tobacco sponsorship activities.
Countr·t Profile: FEDERATED STATES OF MICRONESIA 50 Significant statistics • Population: 123 100 • Adult literacy rate: 89.00% Summary of media resources RADIO In 1996, there were 9400 radios in Micronesia. 22 • The Federated States of Micronesia Public Information Office publishes the National Union, a bi-weekly newsletter. No advertising is undertaken in this newsletter. • The National Union has a circulation of around 500. • State governments operate their own newsletters • There are radio stations in each Micronesia Summary of advertising restrictions state. • Radio broadcasts are transmitted 18 hours/day in English and in the main dialects. • Radio stations also include two religious • There are no bans on tobacco advertising or promotions. • Some restrictions do apply stations (Baptist and Christian) . Advertising expenditure TELEVISION In 1999, there were 2800 televisions in Micronesia. 23 • • Television coverage is widespread, with some c3ble 3V3il3ble. There is a state television station in Yap and two private television stations in Pohnpei. NEWSPAPERS • There are two private newspapers, the JK Report and the Micronesia Focus. • The Island Tribune is Micronesia's bi-weekly English publication. • A Chinese publication, Nanyang Siang Pau, is also published and has a circulation of 1 0 000 and a readership of645 000. " http://wv.rw.cia.gov/cia!publications/factbook/geos/fm.html#comm " http://www. cia. gov I cia/pub lications/factbook/ geos/fm. html#comm Information not found. Health promotion partners • • Department of Health, Education and Social Affairs. There is no national tobacco control programme. Tobacco control campaigns • Micronesia has celebrated World No Tobacco Day since 1993. V6AF Kolonia (Pohnpei) 104.0 FM V6A Baptist radio - Moan 1350 AM (Truk) V6AH Radio V6AH - 1449 AM Kolonia (Pohnpei) V6AI- Radio Yap- 1494 AM Colonia (Yap) V6AJ Voice of Kosrae - 1584 AM Tofol (Kosrae) Radio Station V6AK - V6AK radio - 1593 AM Chuuk) WSZAYap WSZD Pohnpei ICTV Island Cable TV service- KPON TV Kolonia (Pohnpei)FM TTKK Moen (Truk) WAAB TV (Colonia Yap) FM There are radio stations in each state. Radio broadcasts are transmitted 18 hrs/day in English and the main local dialects. religious - Baptist religious - Christian English/Kosraen Information English/Chuukese TV coverage is fairly widespread with some cable available. There is a state television station in Yap and two private television stations in Pohnpei. 4 broadcast channels and 1 0 cable channels. 7 7 7 Baptist Radio Kolonia, Pohnpei 96941 Pohnpei Public Broadcasting Corporation Radio V6AH PO Box 1 086 Kolonia, Pohnpei FSM V6AI Radio Yap PO Box 117 Yap State FSM V6AJ Radio, Voice of Kosrae PO Box 147 Tofol, Kosrae FSM V6AK Radio, Chuuk PO Box 189 Chuuk State FSM Department of Department of Youth & Civic Affairs PO Box 30, Colonia Yap 96943 Kolonia Pohnpei 96941 691 320-2475 (691) 320 2296 (691) 350 2174 (691) 370 3040 Tel No (691) 330 2593 (691)3502174 (691) 320-2296 (691) 330-2233 FSM Broadcasting Association PO Box (691) 330-4475 JT, Weno, Chuuk State FSM Island Cable TV Chuuk, Bernard's Enterprises Wono, Chuuk 96942 Department of Youth and Civic Affairs PO Box 30 Colonia Yap 96943 (691) 350 2502 (691) 320 5212 (691) 350 4426 (691) 370 3880 (691) 330 2777 (691 )330-4252 11 m 0 m ;:o ~ m 0 Vl ~ ~ m Vl 0 11 $: n ;:o 0 z m Vl )> 3 (]) 0.. !l.J . ..., (]) V1 0 c --, n (]) V1 ~~- Newspaper Circulation Information Address Tel No Facsimile No. Email address (approx) , _ There are two private newspapers, the JK Report and FSM News Corp (691) 320- (691) the Micronesia Focus. The FSM Public Information PO Box 1832 4256 3204256 Office publishes the National Union, a bi-weekly Kolonia Pohnpei newsletter State governments operate their own 96941 newsletters. The Island Tribune is Micronesia's bi- weekly publication. No advertising is permitted on government news bulletins. JK report Micronesia Focus Independent news, features and comment. Displays KP Johnston (691 320- ads. Bi-weekly in English. Publishing House 46272 PO Box 627, Kolonia Pohnpei 96941 The Island Tribune English www.islandtribune.com Bi-weekly Nanyang Siang Pau 10,000 eire; Chinese 645,000 readership Yap State Bulletin 250 eire English-fortnightly Department of (691 )350- (691) 350-2898 Ton@mail.fm Yap Government Department of 2168 Youth & Civic Affairs PO Box430, Colonia Yap 96943 11 m 0 m ;:::a ~ m 0 V'l ~ ~ m V'l 0 11 :;: n ;:::a 0 z m V'l )> 3 rn 0.. ClJ """""\ rn Vl 0 c n (1) Vl r\IP,. •.:lrT,• ~~ - -- Contacts , , :: : . p-•• \1 . ·~~~'i' =:r'f . v ~. L Tel No Facsimile No. Email address . ~-._j -- • ..-..-....~.Ao. - Dept. of Health, Education & Social Affairs Dept. of Health, Education & Social Affairs Advertising Restrictions General Information not found Dept of Health, Education & Social Affairs SAMH- FSM P.O. Box PS 70 Palikir, Pohnpei 96941 FEDERATED STATES OF MICRONESIA Dept. of Health, Education & Social Affairs SAMH- FSM P.O. Box PS 70 Palikir, Pohnpei 96941 FEDERATED STATES OF MICRONESIA (691) 320 5520 (691) 320 2619 Regulations Concerning Alcohol Advertising Information not found (691) 320 5520 (691) 320 5263 brenhadley@hotmail.com josh@mail.fm fsmhealth@mail.fm ll m 0 m ~ m 0 (,/) ~ ~ m (,/) 0 ll 5: () :;a 0 z m (,/) )> Regulations Concerning Tobacco Advertising 3 (]) There are no restrictions on tobacco advertising or 0.. promotion. 0..J. "-I (]) Vl 0 c "-I n (]) Vl
Direct line to health A lmost 85% of health promotion materials produced in Mongolia are in a printed format, with television and radio only playing a minor role in Mongolia's health promotional activities. While the Minister of Health plans to combine more communication channels, including more television and radio broadcasting, another line of communication that cannot be overlooked is the telephone, fast becoming a major communication tool in Mongolia's health sector. The ambulance system in Ulaanbataar receives 366 calls a day, 2562 a week, 10 245 a month and roughly 122 976 a year. And hotlines in Mongolia provide a major source of health information to young people reluctant to discuss safe sex issues with their partners. For instance, the Adolescent Future Center (AFC) has provided teenagers hotline services since 1998. They have seven branches throughout the country, in U laanbataar, Bulgan, Arkhangai, Gobi-Altai, Umnugobi, Dornogobi and Orkhon-Uul. AFC has three staff, consisting of a physician, nurse and social worker, and 50 volunteers. The hotline is operational daily from 8.30 till 20.30. The programme receives 30-40 calls a day, regarding unwanted pregnancies, STI, abortions and relationships. AFC accepted 101 080 phone calls from clients in 2002, 78.8 %from students and 2% from street children. The National Center of Communicable Disease also has a hotline with STI as the main topic for calls. 25 " Interview with Ganbat in charge of quality management, in City's ambulance unit. " Health Information and Promotion in Mon olia, Minister of Health 2003, internal document. Countr Profile: MONGOLIA Significant statistics • Population: 2 458 960 • Adult literacy rate: 97.80% Summary of media resources RADIO In 1999, there were 155 900 radios in Mongolia. 26 • Mongolia is served by four radio networks. NEWSPAPERS • There are two nationally circulated newspapers published by the Government daily. • Each newspaper has a circulation of around 50 000. • There are also independent non-daily newspapers with lower circulation. Summary of advertising restrictions • The state controlled radio station • (Mongolian Radio and Television) is the principal network. There are advertising bans on direct and indirect tobacco advertising. • There are also three independent commercial stations offering very basic services. • There are bans on sponsorship activities by tobacco companies. • Advertising expenditure Services are broadcast in Mongolian, Russian, Chinese, English, French, Japanese and Kazakh. Information not found . TELEVISION Health promotion partners In 1 '7'7'7, there 'vvere 1 GO 000 televisions in Mongolia. 27 Partners involved in public health programmes include: • The government -controlled national service is provided through 18 provincial repeaters. • • 70% of the population is reached via the Asia sat • satellite. • • • The government service broadcasts 132 hours, six days/week. • • There are also three independent television • stations providing programmes at specific times and days of the week, with coverage in • Ulaanbataar; Darkon and the western border • areas. " http://www.cia.gov/cia/publications/factbook/geos/mg.html#conun 27 http://www.cia.gov/cia/publications/factbook/geos/mg.html#comm Department of Policy Coordination, The Ministry of Health and Social Welfare The Ministry of Education Mongolian Red Cross Subassembly of Medical Sciences, Mongolian Academy of Sciences Society for Fighting Against Tobacco and Alcoholism Department of Physiology, Medical University of Mongolia Adventist Development Relief Agency The Methodological Centre on Anti-Alcoholic and Anti-Smoking Activities Tobacco control campaigns • Since 1988, No Smoking Day has been celebrated by several organizations, and this day is now scheduled on 31 May to coincide with World No Tobacco Day. • The Ministry of Health produces anti-tobacco materials such as films, posters and booklets and manages a library of 5000 publications. • Radio, television, cinema and the print media have been used to broadcast anti-smoking messages. • Many of the health education messages are on the economic impact of smoking as well as fire risks. • Sports personalities are shown to emphasize a positive healthy lifestyle. • A Quitter's Club was established in 1 987 by the Methodological Centre on Anti-Alcoholic and Anti-Smoking Activities. C11oosrng H1e Channels of Communrcatron 59 Radio Station Address ' Mongolia is served by four radio Mcngolian Radio and Television networks. The state-controlled radio C.P.O. Box 365, Ulaanbaatar 13, station is the principal network. In Mcngolia addition there are three independent commercial stations offering basic services. Mongolian Radio and Television is the state broadcaster of Mongolia and includes Radio Mongolia. Radio FM 100.9 100.9 FM Government -controlled Mcngolian Radio and Television C.P.O. Box 365, Ulaanbaatar 13, Mcngolia Voice of Mongolia Government -controlled overseas Voce of Mongolia C.P.O. Box 365, broadcasting eight hrs/day in English, Ulaanbaatar 13, Mongolia Mongolian, Chinese, Russian, Japanese Radio Ulaan-Baatar 102.5FM Private, commercial radio PC Box 13/158 Ulaanbaatar 13, 102.5 Mcngolia JAAG 107.0 107 Private, commercial radio PC Box 49/126 Ulaanbaatar 13, Mcngolia Television Station Mongolian Radio and Television is the Mcngolian Radio and Television state broadcaster of Mongolia and CFO Box 365 Huvisgalyn Zam - 3 includes Mongolian Television. Ulaanbaatar- 13 Mongolia Mongolian Rc:dio & 70% population Government-controlled national service C.P.O.Box 365 Huvisgalyn Zam - 3 Television reached via the provided by 18 provincial repeaters. Ulaanbaatar- 13 Mongolia Asiasat satellite Broadcasts 132 hours, six days/week. Eagle TV Covers the capital, Independent television station, PC Box 13/1054 Ulaan baa tar- 13 Ulaan Baatar programmes confined to specific days Mcngolia and times RGB Covers Darken, the Independent television station, PC Box 308 Darken second largest city programmes confined to specific days TVK 10 and times Covers the western Independent television station, n/c: border programmes confined to specific days and times UB Sports cable +976-1- 32663 +976-1- 32663 +976-1- 32663 +976-1- 32-92- +976-1- 326663 +976-1- 326663 +976-1-35- 86-57 n/a Facsimile No. Email adctr_ess , +976 1 http://web. 327234 mol.mn/- mrtv//MO NGTV.htm +976 1 http://web. 327234 mol.mn/- mrtv//MO NGTV.htm +976 1 radio- 327234 internet@ magicnet. +976-1-32- http://mem 65- bers.tripod .com/FM1 02_5/abou t.html +976-1- aejaag@ 3255246 magicnet. +9761- http://web. 327234 mol.mn/- mrtvi!MO NGTV.htm +9761- http://web. 327234 mol.mn/- mrtv//MO NGTV.htm +976-1-35- eagles®c 85-05 net.mn darkhan.d atacom@ magicmail n/a n/a $: 0 z Q 0 r- > :3 ([) a. 0...). D. (D n r-t 0 ~ Newspaper ~ Information Ardyn Erkh 50,000 Government, daily Zasgeen Gaz-yn 50,000 Government, daily Midee Ulaan Baatar 25,000 UB City Government, daily II Tovchoo 5,000 Independent non-daily Khukh Tobo 8,000 Independent non-daily PO Box 13/327 Ulaanbaatar - 13 Mongolia + 976-1-321294 +976-1-322215 Email address http://www.MOL.mn/arga mag/ae/ard1.htm $: 0 z Q 0 r- )> 3 rn a. (lj. a. "' rn n rt 0 ~ . . . .., .. Contacts Address Tel No Facsimile No. Email address Department of Policy Coordination Ministry of Health and Social Welfare Ministry of Education Mongolian Red Cross Mongolian Revolutionary Young People's Council The National Oncological Center Subassembly ::>f Medical Sciences Mongolian Academy of Sciences Society for Fi~ting Against Tobacco and Alcoholism Adventist Development Relief Agency Advertising Restrictions General Information nat found . Department of Policy Coordi1ation (976-1) 323 111 Ministry of Health and Social Welfare Olympic Street - 2 Ulaanbaatar - 11 MONGOLIA (97E-1) 358 189 The National Oncological Center Postal Branch 48 Ulaanbaatar, MONGOLIA Subassembly of Medical Sciences (97E-1) 112 306 Mongolian Academy of Sciences P.O. Box 596, Central Post Ulaanbaatar 13, MONGOLI.A. Adventist Development Relief Agency P.O. Box 1038 210613 Ulaanbaatar, MONGOLIA Regulations Concerning Alcohol Advertising Information not found. (976-1) 320 916 mhsw@magicnet.mn (976-1) 358 189 (976-1) 311121 nymadawa@globalink.org (976-1) 311 458 Regulations Concerning Tobacco Advertising There are bans on direct and indirect advertising and sponsorship. $: 0 2 Q 0 r- )> 3 ro o_ C!.J. o_ "' ro n r-t 0 ~
-, Acting out against AIDS Papua New Guinea, with a population of more than 5 million people, is the country most affected by the AIDS epidemic in the Pacific. According to official figures, between 1 0 000 and 15 000 people are HIV-positive, and the disease is progressing at the rate of 25% a year. At this rate, AIDS will soon overtake malaria as Papua New Guinea's most deadly disease. While mass media campaigns are often successful in raising awareness toward a certain issue, the mass media in Papua New Guinea has traditionally avoided topics dealing with sex or sexually transmitted diseases. And with the literacy rate slightly above 50%, nearly half the population cannot read print messages even when they are included in the print media. In addition, there are 800 different dialects spoken on the island. Creating a health campaign under these circumstances is certainly challenging, but some social workers found a way .. . going back to traditional storytelling. Rather than printing materials that no one will be able to read, social workers have found a more direct way in which to raise people's awareness of AIDS: theatre. One example is a drama company which travels from village to village to spread the prevention message amongst local populations. The plot of the play is relatively simple: a pregnant woman has the viru.r. When she goes into labour, her hu.rhand leave.r her, without resources, ill and with a child to look after. In deJperation, she attempts to find a family to take her in. According to Dr Clement Malau, Director of the National AIDS Council, this method has been a real success, became the nzessage is brought to them in an accessible and personal manner and it appeals to the customary generosity and sense of hospitality of Papua New Guinea's people, known as the Wantok system. Since the programme started several years ago, there has been a rise in the number of HIV screening tests ca1·ried ottt at Port Moresby General Hospital. The increase show.r the problem is being taken serio11sly and that people consider it le.rs "taboo'' to be tested. Doctors at the hospital said a few years ago people were ashamed to tmdergo AIDS screening, but now the medical staff is overwhelmed by the demand. -' N " http:/ /europa. cu. int/comm/dcvclopmcnt/body /publications/courier/courier l8S/en/cn __ 052 _ni .pdf Country Profile: PAPUA NEW GUINEA Significant statistics • Population: 5 J 90 790 • Adult literacy rate: 56.28% Summary of media resources RADIO TELEVISION In J 999, there were 59 84 J televisions in Papua NewGuinea.30 • There are two local commercial television stations owned by Australian companies in Port Moresby Niugini television Network and Media Niugini. In J 997, it was estimated that there were 4 1 0 000 radio receivers in Papua New NEWSPAPERS Guinea. 29 • • Two daily newspapers are foreign-owned. The Government operates two FM stations and one AM station through the National • Broadcasting Commission. The private press includes weeklies and monthlies. • Programmes are provided in English, Pidgin Summary of advertising restrictions and several other languages. • The Tobacco Products Act J 987 banned • The National Broadcasting Corporation operates a national service and J 9 provincial radio stations, as well as Kalang • Advertising, its business arm. tobacco advertising on radio and television. There are restrictions on billboard, poster and print advertising. • A private commercial station, Papua New • Guinea FM, operates two nationwide radio Parallel product advertising also occurs. • • stations. Advertising expenditure Papua New Guinea FM is jointly owned by Information not found. Communications Fiji Ltd. In February 2001, the regional commercial Health promotion partners FM stations 89.9 FM Central and 94.7 FM Morobe were granted a national FM radio licence. These stations are owned by the Hirad (Hiri Radio) company. Hirad is developing regional broadcasting within the country. The Health Promotion Branch within the Department of Health is made up of three units - Healthy islands, Multi-Media and Health Print Shop. Staff are experienced in planning and implementing health education programmes. • Services from Australia are also ThestaffoftheHealthy/slandsSectionaretrained received. health professionals - nurses, health extension ,., http://www.cia.gov/cia/publications/factbook/geos/pp.html#comm >u http://www.cia.gov/cialpublications/factbook/geos/pp.html#comm Choosing the Channels of Commun1cat1on officers and research graduates. This section is 200 I - a nationwide education/awareness responsible for carrying out communication campaign on malaria. research, training, health-promoting schools programmes and other healthy-island-setting • Year of Stop Tuberculosis 2002 - consisting of programmes. IEC materials for national and local radio, newspaper and TV Year of Safe Motherhood 2003 -planning for a nationwide campaign on safe motherhood issues involving the local media. The Multi-Media Section is responsible for planning communication strategies, designing, pre-testing • and producing all IEC health communication materials. It is also responsible for carrying out the public relations activities of the Department of Health and the Ministry of Health. Media activities for health programmes include: There are nine staff members: 4 journalists (2 print 2 • radio); I popular media officer; 2 N technicians; I graphic artist; and I desktop publisher. The radio officers are responsible for the weekly radio • programme on health matters broadcast on national radio as well as on other smaller FM stations. The popular media officer is responsible for health • promotion activities carried out using traditional and popular media. As well, the branch provides daily news, maintains regular contact with newspapers • and N stations and provides information for weekly health features on health stories, news and awareness information for the public. • Staff is used on an ad hoc basis to evaluate health communication strategies. National radio programmes - weekly health focus (a 30 min weekly programme). Radio spots and jingles/drama aired regular during the day. Live talkback shows every fortnight on special health topics. FM Station programmes including radio spots/jingles and public announcements. Provincial radio programmes. The local radio stations air their own health programmes and repeat national radio programmes. Tobacco control campaigns Partners specifically engaged in tobacco control communication and advocacy include: • Health Administration Department Divine Word University • MinistryofHealth • Adventist Health Department • Disease Control, Department of Health Health campaigns • Year of Rausim Birua Malaria (Roll Back malaria) • • A Tobacco and Health Education programme exists and medical societies are involved. World No Tobacco Day is celebrated annually with information presented on television, radio, videos and posters. Radio Station . Reach ~ - --..- - _, Information ~ ' Address Tei ·No Facsimile No. Email ~ __ :, address In 1997, there were 410,000 The Government operates two FM National Broadcasting (675) (675) pom@nbc radio receivers stations and one AM station through the Corporation of Papua 3255233 3230404 .com.pg National Broadcasting Commission. New Guinea They transmit in English, Pidgin, and (NBC/PNG) certain languages. Two commercial PO BOX 1534 Boroko radio stations are in operation. Services 111 NCO Papua New from Australia are received. Guinea NAU FM Goroka 96.1 FM Targets youth Goroka; Broadcasts in English Nau FM PO Box774 (675) (675) www.nauf Boroko 111 3212333, 3201955 m.com.pg 3201996, 3201956 NAU FM 96.5 FM Targets youth Papua New Guinea; Broadcasts in Nau FM PO Box77 4 (675) (675) www.nauf English Boroko 111 3212333, 3201955 m.com.pg 3201996, 3201956 Radio Kungu AM 14 provincial stations, operated by NBC- National Broadcasting (675) (675) pom@nb PNG; Government-controlled Corporation of Papua 3255233 3230404 c.com.pg New Guinea (NBC/PNG) PO BOX 1534 Boroko 111 NCO Papua New Guinea Radio Kalang FM National radio, operated by NBC- National Broadcasting (675) (675) pom@nb PNG. Corporation of Papua 3255233 3230404 c.com.pg New Guinea (NBC/PNG) PO BOX 1534 Boroko 111 NCO Papua New Guinea Radio Karai FM Government-controlled National Broadcasting (675) (675) pom@nb Corporation of Papua 3255233 3230404 c.com.pg New Guinea (NBC/PNG) PO BOX 1534 Boroko 111 NCO Papua New Guinea Radio UPNG FM98.5 Port Morseby PNG FM Ltd (675)-320 PO Box 774, Port 1996 Morse by Tok Pisin Radio Australia's programme for New Radio Australia GPO + 61 3 (675) 320 pacbeat@ Guinea Box 428G Melbourne 9626 1500 1995 ra.abc.net. AUSTRALIA 3001 au Radio Station ~~ Reach Yumi FM Radio Australia transmitting thrJugh the following locations and frequencies:- Port Moresby NBC Lae Kalang Radio Goroka Kalang Radio Mt Hagen Kalang Radio Wewak Kalang Radio Magang Kalang Radio Tabubil Kalang Radio Lorengau Kalag Radio Kavieng Kalang Radio Rabaul Kalang Radio Kim be Kalang Radio Popondetta Kalang Radio Aloutau Kalang Radio FM 4.890kHz 9.675kHz FM 100.3 FM 100.1 FM 100.1 FM 100.3 FM 100.7 FM 100.3 FM 100.3 FM 100.1 FM 100.1 FM 100.3 FM 100.5 FM 107.7 Targets older audiences in Tok Pisin Language ...-:;- • 1 1 ·~r~1 . . - . . . l1 - Address .Tel No Facs1m1le No. Email I . ,, .. -.... ·•- 1 , • , ...L , , .address , English programmes transmitted through various frequencies and times ir PNG through Government-controlled Kalang Radio Yumi FM General (765) (675) 320 Enquiries & News 3201996 1995 PO BOX 774 Boroko 111 Location: 2nd floor, Credit House Radio Australia GPO Box 428G Melbourne AUSTRALIA 3001 + 61 3 + 61 3 9626 9626 1500 1899 pacbeat@ ra.abc.net. au ::g IJ c )> z m :E Q c z s; :3 (l) 0. D..J. 0. ~ (l) n r-t 0 (2 . . . ~~-- :..~ .. l Telev1s1on Stat1on 11 ·' Frequencx i I Reach '•ld EMTV n/a In 1999, there were 59,841 television sets. n/a Newspaper ~ Information .t....J(approx)Aifl The National 21,036 Mon-Fri PNG Post Courier 25,044 Mon-Fri Saturday Saturdays only Independent Weekend Sport PNG Business I Address 1 ~Facsimile No. Email _ • I_ ~J address Two local commercial television stations, owned by Australian companies, in Port Moresby;- Niugini television Network and Media Niugini. n/a Media Niugini Ltd, Level 2 Garden City, Angau Dr, Boroko. PO Box 443, Boroko NCD 325 7322 325 4450 http:/lwww .emtv.com. pg/ Tel No jfacsimile,No.. Email address There are numerous newspapers and magazines published in English, Pidgin and other languages. The National Lot 13 Section 38, (675) 324- (675) 324- www.thenational.com.pg Waigani Drive Hohola PO Box 6817 6888 6868 Boroko, National Capital District Papua New Guinea Post-Courier PO Box 85 Port (675) 309 (675) 321 postecourier@spp.com.pg Moresby National Capital District, 1000 2721 Papua New Guinea Word Publishing Co Ltd, Head Office, (675) 325 (675) 325 wancom@tiare.net.pg Spring Garden Road, )PO Box 1982 2500 2579 Boroko National Capital District) Papua New Guinea Word Publishing Co Ltd, Head Office, (675) 325 (675) 325 wancom@tiare.net.pg Spring Garden Road, )PO Box 1982 2500 2579 Boroko National Capital District) Papua New Guinea (675) 325 (675) 325 wancom@tiare.net.pg 2500 2579 Word Publishing Co Ltd, Head Office, Spring Garden Road, )PO Box 1982 Boroko National Capital District) Papua New Guinea ]; u ~ z m ~ Q c z s; 3 (1) 0.. !lJ . 0.. ""' (1) n r-t 0 -< --- 1 - Contacts Address Tel No Facsimile No. Email address Health Administration Department Divine Word University Ministry of He3lth Adventist Health Department Disease Control, Department of Health Advertising Restrictions General Information nc•t fcund Health Administration Department Divine Word University P.O. Box483 Madang PAPUA NEW GUINEA Ministry of Health P.O. Box 3991 Boroko National Capital District PAPUA NEW GUINEA (675) 852 2931 (675) 852 2812 aaip01 @postoffice.csu.edu.a u Adventist Health Department P.O. Box 86, LAE (675) 472 1488, 472 (675) 472 1873 crichardson@adventist.org.au ctr@global.net.pg Morobe Province 411 PAPUA NEW GUINEA 5657 Disease Control, Departmert of Health AOPI Centre, Waigani Drive (675) 301 3738 P.O. Box 807, Waigani National Capital District PAPUA NEW GUINEA Regulation~ Concerning Alcohol Advertising Information not found Regulations Concerning Tobacco Advertising The Tobacco Products Act 1987 banned tobacco advertising, although advertising and sponsorship both remain widespread, with posters even in remote areas. Parallel product advertising also occurs.
• • • IITexting" the message in Manila S MS text messaging is one of the most effective ways to reach people in the Philippines. The country has embraced the mobile telephone age with vigour, partly because the cost of sending text messages is the lowest in the Region and is a practical way to keep in touch. With a high literacy rate and television, radio and newspaper reaching nearly everyone in the country, communication in the Philippines is fairly straightf9rward. However, advertisers have not ignored this love affair Filipinos have with their mobile phones and "text" marketing has become an effective media channel. 11Texting" has become the communication tool of millions, with Filipinos transmitting 150 million messages every day, generating more text messages than all of Europe combined. A deep cultural reason can explain why text messaging is so popular. Extended families are indeed extensive and they include, not just grandparents, but aunts, uncles and cousins. Society puts a high premium on social relations and, with urbanization threatening these previously tight-knit communities, SMS keeps families, neighbours and friends connected. And 11texting" is also keeping Filipinos up-to-date with daily news, soap operas, games and lotteries. Now, even cinema tickets can booked through 11texting. " 31 " The 360 Degree Brand in As ia . John Wiley & Sons (Asia) Pte. Ltd. Copyright (c) 2003 . Excerpted with permission of' the publisher, John Wiley & Sons (Asia) Pte. Ltd. www.wilcy.com Country Profile: THE PHIUPPINES 76 Significant statistics • Population: 79 503 680 • Adult literacy rate: 95.30% Summary of media resources RADIO • The main dailies include the Abante, The Ang Pilipino Star, Manila Standard and The Manila Times. Summary of advertising restrictions • Advertising is available in the press, on radio and television, in cinemas and via direct mail. In 1997, it was estimated that there were 11.5 • million radio receivers.32 Controls and standards are set by the Advertising Board of the Philippines. • There are approximately 320 radio stations in • the Philippines. Tobacco advertising is freely allowed on all media. • About I Oo/o of radio stations are government • owned. There are legislative provisions which state that health warnings are required on tobacco advertisements and that advertisements should not display people actually smoking. The vast majority of radio stations are commercial stations. TELEVISION • There are also voluntary provisions which are not nationally legislated and I or regulated. In 1997, there were 3. 7 million televisions in the • All alcohol advertisements should portray the Philippines. 33 disclosure 'Drink Moderately'. • There are more than 50 television stations Advertising expenditure around the country. • The ABS-CBN Broadcasting Corporation is the largest media broadcasting company in th e Philippines. It is estimated that it reaches 97% of television households . The total annual advertising expenditure in the Philippines is approximately US $400 million (television 66% and press 19%( Health promotion partners • All stations are commercial stations, including Partners engaged specifically in tobacco control the government stations. communication and advocacy include: NEWSPAPERS • • There are a range of government -owned and independent newspapers. " http://www.cia.gov/cia/publications/factbook/geos/rp.html#cornm " http://www.cia.gov/cia/publications/factbook/geos/rp.html#comm In 1988, a loose National Coalition on Tobacco Control was formed by the Philippine Medical Association, the Tri-Chest Societies and the Philippine Heart Foundation. " http://www. worldinfonnation.com/world/ Asia/Philippines/profile.asp ?p=5&country=063 • Tobacco Control Programme, Department of Health • Framework Convention on Tobacco Control Alliance Philippines (FCAP) • Philippine Cancer Society, Inc • Women's Media Circle Foundation, Inc • Philippines Tuberculosis Society, Inc • Tobacco-Free Philippines Foundation Tobacco control campaigns • World No Tobacco Day is celebrated annually in the Philippines. • Other health education projects have taken place with considerable media coverage, including poster competitions, rallies, seminars and lectures. • In 1992, smoking cessation workshops were started by the Philippine Medical Association. • One highly successful ant -smoking campaign, in 1994, was based on the cartoon characters 'Yosi Kadiri' an endearing but hapless smoker. 'Yosi Kadiri' succeeded in capturing the public's imagination and encouraging widespread discussion of the health hazards of tobacco use. Choosing the Channels of Communication 77 Radio Station Frequency Reach Information Address Tel No Facsimile No. Email ABS-CBN City Lite DWCT DMZ (Dance 11/usic Zone) K Lite IBC 13 Mellow Touch Philippine Network Radio 99.5FM Radio Vertitas Asia DYKI89.9 88.3FM 85.3FM DYLL 94.7 89.0FM In 1997, there were an estimated 11.5 million radio receivers. There are approximately 320 radio stations in the Philippines. About 10% of radio stations are government-owned and there are a handful of non- commercial religious and educational stations. The vast majority are commercial. ABS-CBN broadcasts radio programming through its 19 radio stations and 1 0 affiliate radio stations Manila-based Dance music in English Consortium of regional radio stations. Comprehensive list and direct links available on Internet site A sample are listed below. Catholic station; Private and non- commercial Sgt. E.A. Esguerra Ave. cor. Mother lgnacia St., 1103 Quezon City FBS Radio Network, lnc.18/F Philcomcen Bldg., Ortigas Avenue, 1605 Pasig City, Philippines P.O. Box 2642, Quezon City, Philippines PRIMAX BROADCASTING NETWORK, INC. Boy Scout Camp. Capitol Hills,6000 Cebu City, Philippines +63(32)63 5-3309 I +63(32)63 4-2007 +63-02- 939-001 +63-02-938- 1940 +63(32) +63(32) 253- 254-1046, 9682 2540376 address http://www .ibc.com.p h/ llmanlla@ phil export. gm} http://www .philexport .org/philra dio/networ klnetwork. htm http://www .philexport .org/philra dio/networ klkihome. htm -i I m u I c u 3! z m Vl :3 ([) 0.. (l). 0.. (i) n r-t 0 ~ . ~-. Radio Station Frequency Reach t 1 • lnformati~n .... _.u~ DYNU 107.9 DYNU 107.5 AB and upper C FM CEBU & listeners 15 to DWNU 45 years old. 107.5 FM Metro Cebu up MANILA to and beyond the provinces of Leyte, Siquijor, Bohol and Negros Oriental. DYRJ 100.3 101.9 DYNC 101.9 = ..--...-,.- Television Station . j .....,. ABS-CBN Channel V Philippines The Filipino Channel GMANetwork There are 12 million television households but only 680,000 are cable (1999 estimates) ABS-CBN's television network reaches more than 97% of the country's television- owning households. There are over 50 originating television stations around the country. All are commercial stations, including the government station Channel 4. ABS-CBN Broadcasting Corporation (ABS-CBN) is the largest media broadcasting company in the Philippines. ABS-CBN airs its television broadcasts 20 hours a day on Channel 2 in Metro Manila, and through its television stations and affiliates throughout the Philippines. The company owns and operates 26 television broadcasting stations and 9 affiliate stations. .,.. r- .j . , ~ ' Address Tel No . Facsimile No. Email ,' DYNU 107.5 FM CEBU & DWNU 107.5 FM MANILA 14/F Centerpoint Hotel International Plaridel Street Corner Ozmeiia Boulevard , 6000 Cebu City, Philippines DZRJ 100.3 FM Manila 4/F Venture1 Building Gen. Luna cor. Makati Avenue Makati City, Philippines NATION BROADCASTING CORPORATION NBC Tower, EDSA Guadalupe, Makati City Sgt. EA Esguerra Ave. cor. Mother lgnacia St., 11 03 Quezon City GMA New Media Inc GMA Network Center EDSA Corner Timog Ave, Dillman 1103 Quezon City Philippines -_, Jl..LJ . a~~~~!: 634-6512 634-6514 • 634-6512 • 634- 6515 +63(2) 899-3091, 899-3095, 899-3097 +63(2) +63(2) 819- 819- 7234 5673 ~I •t I -~-~.:.. -1 www.abs- cbn.com -l I m IJ I c IJ IJ z m Vl 3 rn a. OJ . a. ..., rn n rt 0 ~ I I-n._.. Radio Station Frequency Reach ~ Information 1 6..T ) International Channel Philippine People's TV Network (PTNI) Sky Cable Velez Television division of IBC 13 Jl • -~----- __.___.... -...d Channel4 International Channel Networks links viewers to the sights and sounds of their culture and heritage through television programming from around the world that is delivered via cable television to viewers in the United States. With its 18 provincial stations across the country, the Network has extended its reach and coverage to approximately 85% of the television viewing public nationwide. Programmes in 23 languages. including Tagalong Address , Natioral Broadcasting Network Broad·:ast Complex, Visayas Ave., Dilima1, Quezon City 1100 Philip~=.ines (+632) 920-4363, 920- 4354, 920- 4308, 925- 4085 Facsimile No.~ Stations list available at http://www .nbn.ph/pr of-3- stationlist. shtml -I I m \J I c \J ::g z m (/) :3 ([) 0.. ll.l. 0.. i1) n rt 0 ~ Newspaper Circulation Information . ~~ . ..-- : Tel No Facsi ffi"if:~""i Email address (approx) ,...,.~ . _ , ~~ • 1 Abante Business World Ang Pilipino Star Sunday and Weekly Punch Manila Standard The Daily Tribune The Post The Manila TiiTes The Manila Bulletin Daily Daily Sunday only Daily Published daily; Independent newspaper Daily MONICA PUBLISHING CORPORATION 301 BF Condominium Solana corner A. Soriano Sts. lntramuros, 1002 Manila Philippines abante@abante- tonite.com Business World Publishing Corporation (632) (632) 5359926; http://www.bworld.com.ph/ with editorial offices at 1311 E. 5359901 Rodriguez Sr., New Manila, Quezon City, Metro Manila (632) 632- (632) 631-8101 7353 Sunday Punch Inc. Dagupan City, A.B. Tel. No. 522- Fax: 522- Fernandez Ave. Dagupan City 2891; 5155601, 0068. The Manila Times 371 A. Bonifacio Drive, Port Area, Manila Muralla corner Recoletos Sts., lntramuros, Manila (632) 521-55-11; (632) 521-55- (632) 521-55-22; 22 (632) 521-55- (02) 521 6897 (02) 521 6897 Trunk Lines: Fax No.: 527- 527-8121 up to 7534 35 Local: 299,300,302,30 3, and 304 misc/staff.html http://www.philstar.com/phi lstar/index.htm punch@mozcom.com http://www.tribune.net.ph/ -l I m u I c u u z m Vl 3 rn 0.. OJ. 0.. "'"""'I rn n r-t 0 ~ ' · · · 1 · ·rr · Contacts Address Tel No Facsimile No. Email address . . . - ·~-- ~ -~~ Tobacco Control Secretariat Tobacco Control Secretariat (63-2) 743 8301 ext. Department of Health Department of Health, Building no. 1 1130/1108 San Lazaro Compound, Rizal Avenue Sta Cruz, Manila 1003 PHILIPPINES Philippine Cancer Society, Inc. Philippine Cancer Society, ln~C. (63-2) 734 2126 310 San Rafael Street, San 1'.1iguel P.O. Box 3066 Manilla 1005 PHILIPPINES Women's Media Circle Foundation, Women's Media Circle Foundation, Inc. (63-2) 924 4945 Inc. #46 Maginhawa St. UP VH!a~ Kiliman Quezon City 1101 PHILIPPINES Philippine Tuberculosis Society, Inc. Philippine Tuberculosis Society, Inc. (63-2) 740 8164 Q.l. Compound -E. Rodrigue::: Ave. Quezon City, PHILIPPINES Department of Health Department of Health (63-2) 645 8989 Non-communicable Disease Control Non-communicable Disease :::ontrol San Lazaro Compound, Riza Avenue Sta Cruz, 1003 PHILIPPI NEE Tobacco-Free Philippines Foundation Non-Communicable Disease Control Non-Communicable Disease Control (63-2) 711 6297, 734 Service Service 8301 Department of Health Department of Health Bldg. 13 2/F, San Lazaro Conpound Sta Cruz, Manila, PHILIPPIN::S Advertising R.estrictio.:..:n.:..:s.:..:G_:e:_n_e.:..:ra.:..:l__________ _ __ Controls and s:andards are set by The Advertising Board of the Regulations Concerning Alcohol Advertising Beverages I Alcohol Philippines. Advertising to Children Advertisemenls should not encourage improper or antisocial behaviour. All advertisements should portray the disclosure "Drink Moderately" (63-2) 711 6160 aricheta@doh.gov.ph (63-2) 734 2128 pcsi@uplink.com.ph (63-2) 921 0955 (63-2) 740 8164 (63-2) 711 6297, 734 ante@doh.gov.ph 8301 Regulations Concerning Tobacco Advertising Cigarettes Tobacco advertising is freely allowed on all media. The advertisements should not display people actually smoking . -I I rn u I c u 31 z rn (./1 3 (1) 0.. a.; " 0.. ~ (1) n r-t 0 ~
~ ... ·· ..._ ~....,. Metered water and the ··matai" Water shortage has never been a problem in the past for most of Samoa. Rivers and abundant rainfall have supplied Samoans well throughout the years. Coupled with the religious belief that water is from God, Samoans believe water is free and also plentiful. This posed a problem for the Samoa Water Authority a couple years ago when this carefree attitude toward water usage led to high and excessive rates of water consumption. With more radios in Samoa than people, that was certainly one medium used in a campaign to, not only conserve water; but also gain acceptance for the installation of water meters in every home. However, radio alone could not do the job. A Public Relations Unit (PRU) found another medium, particular to Samoa, that brought about a real change in attitudes. The PRU carried out consultations with customers in the designated villages. The main aim was to explain the entire metering process and to gain their acceptance of meters. A range of approaches was used by the PRU but the most effective method in gaining acceptance of an entire village was a consultative meeting with the village "matai" or high chiefs. If these "matai" gave their consent, the entire village would be metered. The installation of meters (and ultimately successful implementation of the programme) hinges on the acceptance of meters by these customers and this acceptance relies heavily on the communication of the appropriate information in the most effective manner. The approach currently used by the P R U revolves around Samoan traditional customs in that they communicate using traditional village groups. This has proven to be quite effective in getting information across to a large audience in a short period of time. The ultimate acceptance of meters (in villages where the village council of matai system is strong) will be dictated by these matai making the job easier. 35 " http://www.sopac.org/ Counrr 1 Profile: SAMOA. Significant statistics • Population: J 70 000 • Adult literacy rate: 97.40% Summary of media resources RADIO In J 997, there were J 74 849 radios in Samoa. 36 • There is one private and t\l\tO govenment radio stations. • Some external services are also received. • The government -run newspaper is the Savali Newspaper. Summary of advertising restrictions • Most weekly newspapers and radio stations accept advertising. • There are facilities available for cinema advertising. • There are no restrictions on the advertising of tobacco products in the Samoan media. • There is a ban on tobacco sponsorship of sport. • The govern men t- funded sa moan Advertising expenditure Broadcasting Service is the Samoan Group's 'National Radio' covering the Samoan islands. Information not found. Revenue is also generated for the broadcaster through advertising, sponsorship and notices H !th r· t s .. ea . promo ton par _ner service to the public and private sectors. TELEVISION In J 999, there were 8634 televisions in Samoa.37 The main agency is the Health Promotion Service, Division of Preventative Health Services, Health Department with J J staff members and a Divisional Director. • There are three television channels that The skills and capacity of this agency include: broadcast eight hours per day, seven days per week. They provide educational and non- • commercial services. • • • The government -run Televise Samoa Corporation • broadcasts on one channel free to air daily for • seven hours. This station provides local news, information and cultural programmes. Communication skills Script -writing skills Public relations skills Social marketing skills Information, education and communication (IEC development skills) The agency considers staff members with these • Australian television is also received via satellite. skills to be very experienced. In terms of evaluating health campaigns, there are fewer skilled staff NEWSPAPERS available. • The main independent daily newspaper is the Partners engaged specifically in tobacco control Samoa Observer. communication and advocacy include: " http :/ IV\\'.\ .cia. go\ 'cia'publications/factboolv geos\vs.html;lcomm · http: 'www.cia.gov/cia•publications 'f~lctbook geosJws.htmWcomm • • • • • Samoan Heart Foundation-Medcen Hospital Samoan Cancer Society Health-promoting Schools for a Healthy Island Religious Women 1S Group • Health Education and Promotional Services, Health Department Health campaigns The Health Education and Promotional Services division has implemented the following public health campaigns: • Noncommunicable Diseases Prevention Campaign 13-18 Nov 2002 • Injury Prevention Campaign • World Aids Day - I December 2002 • World Diabetes Day 14 November each year These programmes have also included media advocacy initiatives especially for Health-promoting Schools, community participation in programmes and to gain political support and commitment to programme issues. Tobacco control campaigns • The Health Education and Promotional Services division has been active in advocating anti- tobacco messages since the mid 1980s. • World No Tobacco Day coincides with Independence Day for which there are many celebrations and World No Tobacco Day activities have been incorporated into the Independence Day celebrations in the form of sports tournaments, displays and media involvement. • In 1992, the Department of Health initiated an annual Samoan Anti-Tobacco Day on 13 March and this day has had significant impact in terms Clloos1ng tile Channels of Communication of publicity, advocacy and political commitment . The use of familiar rugby players to advocate health messages against tobacco use has also been used effectively. I -~ Radio Station Frequency Reach • ' " Information ' i :-' Address ! ~ Facsimile No. - '~E~i1 : 11 ": 1 I .. ~...,..-\~"11 Radio Polynes a MagikFM K-Lite Talofa FM 2AP Magik 98.1 FM K-Lite 101.1 FM 96.1 & 99.9FM AM Estimated radio sets in country: 26,600 ' . . I L.... ....... 1· ~ali~ One private radio station operates in addition to two government radic stations. Radio broadcasts 18 hc.urs/day in Samoan and English. Some ~ternal services are received. Operates three services on Wes;:ern Radio Polynesia Ltd Samoa: Sarna P.O. Box 762 Apia SAMOA Samoan language Samoan language Samoan language The Samoa Broadcasting Service is the Radio 2AP, PO Box Samoan Group's (incl. AmericaliSamoa) 1868, Apia, Samoa "National" Radio 2AP, covering the Samoan Islands and sole service provider for the Tokelau Islands, ~ia a 1 OkW transmitter, picked up in o·her neighbouring islands like Tonga, Niue, the Cooks and Fiji. The Service is Government -funded from the TGasury's Annual Budget, while in return tre service generates revenue from ts advertising, sponsorship and nolce services to the public and privatE sectors. 685-25 148/25 149 (685) 20488 / 22522 (685) 25- 147 info@fmra sdio.ws (685) 21072 presssecr etariat@s amoa.net. ws Television Station 'I" . ::0 - -I " -=----,• - -~ =--~ ' ~ ""'---- ~~ ~ - - _,._, 1.,.,. I I = I National Television Networks Televise Samoa KVZK Television Estimated no. of television sets in country: 10,000 It is possible to pick up televisior broadcasts from American Samca. Three channels broadcast eight ,ours a day, seven days a week. Provides educational and non-commercia' NBC, ABC, CBS, CNN television Broadcast Government-run Televise SamoE Corporation broadcasts on one cflannel free to air daily for seven hours ('16.00- 23.00). Local news information a11d cultural programmes produced a1d broadcast. Currently takes progBmmes via satellite from Australia Television. Also carries TVNZ daily news. IFama, documentaries also aired. Live s;Jorts when available. American Samoa Government, Territory of American Samoa, Pago Pago, AS 96799 Televise Samoa Corporation PO Box 3691, Apia, Samoa (684) 633- (684) 633- 4191 1044 (685) 26 641 (685) 24 789 ceotvsam oa@samo a.net presssecr etariat@s amoa.net. ~ (1) n rt 0 ~ Newspaper Circul;tion lnfonnation ~dd~e-;s - ~- ~1 Tel No Ficsi~ Email address Japprox) ~ _.,..., ~"i' ·--~ Samoa Obser\·er Savali Newspaper Samoa's leading newspaper n/a Daily Government-run Samoa Observer PO Box 1572 Apia Samoa Press Secretary to Samoan Government, P.O. Box L 1861, Apia Samoa +685 23078/ +685 21099 +685 21195 otrnews@samoaobserver .ws presssecretariat@sa moa. net.ws Contacts Address Tel No Facsimile No. Email address Samoa Heart Foundation-Medcen Hospital Samoa Cance- Society Health Promobng Schools for a Healthy Island Marist Club (C3tholic Boys Organization) National Couno::il on Tobacco or Health Religious Women's Group Chief Health Educator: Health Education and Promotional Services Health Department Samoa Heart Foundation-Medcen Hospital P.O. Box 4500, Matautu PO SAMOA Samoa Cancer Society Tupuiopa Apia SAMOA Chief Health Educator: Health Education and Promotional Services Health Department Apia SAMOA (68E) 26323 Advertising Restrictions General Most weekly newspapers accept advertising; Facilities are available on Radio 2AP and Radio 98FM. Cinemas permit advertising at pre-show times. Regulations Concerning Alcohol Advertising Information not found (685) 25761 jadams@lesamoa.nef medcen@samoa.ws Regulations Concerning Tobacco Advertising There are no restrictions on tobacco advertising. Tobacco sponsorship of sport is banned under government legislation
•• ··Mai" champions children•s rights 8 ringing messages to remote, mountainous regions has traditionally been a problem for health communication programmes. Viet Nam has many of these remote pockets and the continuous challenge is how to reach these communities. Originally developed for South Asian countries, the Meena Communication Initiative was a UNICEF regional project to create awareness, generate discussion and facilitate behavioural change, primarily among children and adults to improve the status of children - particularly girls. The Initiative uses a cartoon character Meena, a young South Asian girl to serve as a role model to promote and protect the rights of children. One of the more popular communication materials was an animated film series. In 1999, Meena came to VietNam in the form of eight episodes, dubbed into Vietnamese and ethnic minority languages (H'Mong, Thai, Bana, Khmer). Meena's name was changed to Mai, a Vietnamese name, so she would have more impact on Vietnamese children. After audiovisual teams help getting equipment to the remote areas, the series is shown to both adults and children at a central meeting area. A person from the village, trained by UNICEF as a group facilitator, leads the audience in a discussion afterwards. Reaching this particular group through animation works well because often the ethnic villagers are not well educated. UNICEF workers say the video series is an effective tool in reaching audiences that normally have little access to information on children's health and children's rights. When the videos were presented in the village of Baho, the immediate response of Hmong villagers attending the event was resoundingly positive. The shows on nutrition, clean water, and the importance of staying in school were enjoyed and understood by both children and adults alike. 38 " http://www.unicef.org.vn/mai.pdf Countrv Profile: VIET NAM - Significant statistics • Population: 78 685 500 • Adult literacy rate: 92 .90% Summary of media resources RADIO belong to central bodies, and 92 local newspapers. • The major newspapers in VietNam are: The People's Daily, New Ha Noi, Saigon Liberation and Labour. Summary of advertising restrictions In 1997, there were an estimated 8.2 million radio • Advertising has only been permitted since receivers in Viet Nam.39 1990. • In 1 999, there were an estimated 606 radio • Only companies licensed in Viet Nam can stations. advertise. • The national government radio service, Voice of • Viet Nam, broadcasts in Vietnamese on AM English is permitted. and on FM in various languages. TELEVISION In 1997, there were an estimated 3.57 million televisions. 40 • There are five major television stations and one national broadcaster, VTV • Satellite television is widely available. • VTV has a coverage of 78.7% of households. • There are also five regional stations covering Ha Noi, Ho Chi Minh, Can Tho, Hue, Da Nang. • Each of the 61 cities and provinces has its own television channel. NEWSPAPERS • The press is largely state-owned. • Advertisements must depict Vietnamese standards of behaviour. • • In 1991, a partial ban on tobacco advertising on television, radio, newspapers and billboards and sponsorships was implemented. The advertising of alcohol is banned on television only Advertising expenditure • Total advertising expenditure in Viet Nam is US S 116 million. Health promotion partners Within the Ministry of Health, the Department of Legislation plans, implements and evaluates health education programmes through the Center for Health Education. There are a number of other departments • There are around 150 newspapers, of which 58 within the Ministry of Health that also have " http :'/w\vw.cia.gov1cia/publications,factbook/geos/vm.html#comm ·' ' http: i 1Vv\V\v.cia .govlcialpublications 'factbook/geos/vm.html#comm their own health education programmes, such as Health campaigns the Department of Preventative Medicine which carries out programmes on environmental health, The Department of Preventative Medicine and the health-promoting schools, HIV/AIDS prevention Department of Therapy have cooperated with the and control. These programmes operate through Center for Health Education to develop and the Provincial Preventive Medicine Center network. implement the following health education and/or in cooperation with the Center for Health campaigns: Education. • Water and Sanitation Campaign, 7 May 2002 The Center for Health Education employs around • HIV/AIDS Prevention and Control Campaign, 1 20 staff who are experienced in the identification December 2002 and analysis of problems, development of suitable • Accident and Injury Prevention Campaign, 17- interventions, programme management and 18 December 2002 administration. In addition, they provide skills in research and analysis of survey results and pre- and All health education programmes have included post -campaign data. media advocacy strategies The main agencies involved in tobacco control are Tobacco control cnmpaigns the Viet Nam Committee on Smoking and Health at the Ministry of Health, PATH Canada and the Ha • Noi Research and Training Center for Community Development. Partners engaged specifically in tobacco control • communication and advocacy include: • • • • • • • • • • • Institute ofSociologyofViet NJm Oef..Jdlll I lei il ur HediLii Vietnamese Committee on Smoking and Health, Ministry of Health Ho Chi Minh Cancer Center National Institute of TB and Respiratory Disease VietNam Standard and Consumer Association Program for Appropriate Technology in Health Ha Noi Research and Training Center for Community Development The Center for Health Education, Ministry of Health Ministry of Health, Tobacco or Health Program HaNoi Trade University International Economic Department • • News articles about the hazards of smoking are published regularly and presented on radio and television. In 1990, Ha Noi hosted the First National Conference on Smoking and Health. A few reliqious orqanizations are encouraqinq people to stop smoking . World No Tobacco Day has been celebrated in Viet Nam since 1988 and recent celebrations have involved participation from government representatives, NGOs, medical institutes and schools . ' Radio Station Freq~ency Reach . --~- -- T~n' T- • , Address . ,~=~-r~ Facsimile No. 1 . Erhail~ · .........t_.....~ ........ .:.II~- '- - · .~k a]'~res-~: < m --1 Voice of Vietnam (VOV) Television Station ~ VTV National Staticns VTV -1 VTV -2 VTV -3 Regional serv~es of VTV. VTV Can Tho - VTV Da Nan~ - VTV Hanoi - VTV Ho Chi l\.1inh - VTV Hue - VTV Khmer - Can Tho Around 96% of the Vietnamese urban population has a television The national terrestrial relay network, with a high total output which covers 78.75% of households in the whole country, including remote offshore islands and islets, with a well-trained broadcasting staff. In 1999, there were around 606 radio stations. The national radio service, Voice of Viet Nam (VOV) broadcasts in Vietnamese on short wave, AM and FM, with external services in numerous languages. The "Voice of Viet Nam" is the official broadcasting system of the Vietnamese Government. It broadcasts in a number of minority languages: H'mong (H- Mong: 4 times per day/135 minutes), Khmer (3 times per day/90 minutes), Ede (3 times per day/90 minutes), GiaLai (3 times per day/90 minutes) and Bana (3 times per day/90 minutes) There are 5 major television stations and one national broadcaster (VTV). Satellite TV is widely available, with man households able to receive CNBC, CNN and Star TV - altogther dozens of stations can be received. There is one metropolitan network, Vietnam Television (VTV). In addition, there are 5 regional stations covering in Hanoi, Ho Chi Minh, Can Tho, Hue, Da Nang. Each of 61 cities and provinces has its own Television channel. A special channel in the Khmer language operating in Can Tho Radio, The Voice of Vietnam, 58 Quansu Street, Hanoi, Vietnam VTV 43 Nguyen Chi Thanh Str- HaNoi (84 4) 9344231 (84 4) 8318123 (84 4) 9344230 (84 4) 8318124 ~ 5: :3 (]) a_ vovnews !lJ · @hn.vnn.v a_ n E-mail : webmaste r@vtv.org. vn Newspaper Circulation Information r-- .Adl ress Tel No FacJ..ri·i~~~~ Email address (approx) ~ . ~-~ ~- i -.:J Viet Nam News Daily Viet Nam Ecooomic Times Viet Sao Kinh Te [Viet Nam Econom'c Daily News] newspaper Nhan Dan Saigon Times Daily Vietnam lnsig,t Viet Nam Network (VNN) Vietnam News The press is largely state-owned. According to Government information, there are 150 newspapers, of which 58 belong to central bodies and 92 local newspapers with 143 releases. Based on the content, there are 33 socio-political, 4 youth, 10 external relations, 19 arttistic & culturaL 23 scientific, technological , and specialized newspapers. Besides, there are also 61 newspapers released by provincial and city party committees. The major newspapers in Vietnam are The People's Daity [Nan Dhan],New Hanoi, Saigon Liberation [Sai Gon Giai Phong] and Labour. English magazine-style weekly A publication of the Communist Party Mainly business news. Forum carrying the voice of opposition against the oppressive regime in Vietnam. Online service featuring news, business, culture weather, and more. Newspaper from the state news agency. toasoan@nhandan .org. vn Contacts Address Tel No Facsimile No. Email address Institute of Sociology of Viet Nam Department of Health National Cancer Institute of Viet Nam Vietnamese Committee on Smoking & Health Ministry of Health Ho Chi Mihn Cancer Center National Institute of TB & Respiratory Disease Viet Nam Standard & Consumers Association Program for A::>porpriate Technology in Health (PATH Canada) Hanoi Research and Training Center for Community Development The Center for Health Education Ministry of Health Ministry of Health Tobacco or Health Program Hanoi Trade Lniversity International Economics Department Department of Health, Ho Chi Mihn City Vietnamese Committee on Smoking & Health Ministry of Health, 138A Giang Vo Street, Hanoi VIETNAM Ho Chi Mihn Cancer Center 3, No Trang Long, Sinh Tranh District Ho Chi Mihn City, VIETNAM National Institute of TB & Respiratory Disease 643 Hoang Hoa Thaim Road Hanoi, VIETNAM Viet Nam Standard & Consumers Association 2/87 Ton That Tung Street, Hanoi, VIET NAM Program for Apporpriate Technology in Health (PATH Canada) 3, Pham Ngoc Thach Road, Trung Tu, Hanoi, VIETNAM Hanoi Research and Training Center for Community Development 3, Phan Ngoc Thach Road, Trung Tu, Hanoi, VIET NAM The Center for Health Education Ministry of Health 366 Doi can Street, Badinh Distric, Hanoi, VIETNAM Ministry of Health Tobacco or Health Program 138AGiang Vo Street, Hanoi, VIETNAM Hanoi Trade University International Economics Department Hanoi, VIET NAM (84-4) 846 2387 (84-8) 841 2651 (84-4) 832 5407 (84-4) 852 7769 (84-4) 572 7026 (84-4) 572 6640 (84-4) 832 8992 (84-4) 846 4050 (84-4) 853 4975 Advertising Restrictions General Advertising has only been permitted since 1990. Total advertising expenditure was US$116million in 1999. The content of advertising remains heaviy regulated, but regulations are somewhat arbitarily policed . In theory, only companies licensed in Vietnam may advertise in Vietnam. They must express the Vietnamese standards of behaviour etc, not the western standards. Regulations Concerning Alcohol Advertising Beverages I Alcohol English is permitted.Television is the favoured medium for foreign advertisers. Is banned on television. Accepted on most other media. dbaokhanh@hn. vnn . vn pachcmc@netnam.org. vn bvk@noi.gov. vn (84-4) 846 0966 (84-8) 841 2636 (84-4) 832 6126 nitro@netnam.org.vn (84-4) 852 7769 vinastas@fpt. vn (84-4) 572 7026 (84-4) 572 7012 rtccd@netnam.org.vn (84-4) 832 8992 kihnh@hn.vnn.vn Regulations Concerning Tobacco Advertising Cigarettes Not permitted in any media.
Annex World Health Organization Western Pacific Regional Office Development of Media Resources for Health Communication in the Western Pacific Region. EXECUTIVE SUMMARY In October 2002, Carroll Communications Pty Ltd was contracted by the WHO Western Pacific Regional Office to provide consultancy services for the development of a framework detailing media resources for health communications in the Western Pacific Region. Specifically, the project involved the following tasks : • development of a framework for analysis of media resources for health communication in the Western Pacific Region; • collection of information, through available sources, for inclusion in the new framework of media resources for health communication and advocacy in the selected eleven countries; • development of a survey tool to be competed by participants at the Regional Workshop on Capacity- Building for Health Promotion, conducted in November 2002, that would assist in the collection of information for the framework; and • preparation of country reports on media resources for health advocacy for the eleven selected countries. The countries selected for the project were Cambodia, China, FDL The Lao People's Democratic Republic. Malaysia, The Federated States of Micronesia, Mongolia, Papua New Guinea, The Philippines, Samoa and VietNam. 1. Development of a framework for analysis of media resources for health communication in the Western Pacific Region A framework was developed that involved preparation of a series of Microsoft Excel spreadsheets for recording of information about radio stations, television stations, newspapers and key health contacts for each of the eleven selected countries. The media sheets include columns for the following information: • Name of station/newspaper; • Station Frequency • Key information (such as circulation/reach data); • Address; • Telephone and Facsimile numbers; and • Email/Internet Website addresses. The contact sheets include columns for recording of information about the name of organization and contact details. 2. Collection of information, through available sources, for inclusion in a new database on media"resources for health communication and advocacy in the eleven selected countries Choos1ng [he Channels of CommuniCa[IOn The information to be included in the framework was gathered mainly through the Internet. Details of media resources in the selected countries were identified through a range of Internet sites. Information about media resources available through the Internet proved an effective means of gaining the most up-to-date details that were required for the completion of the framework sheets within the project's timeframe. The main Internet sites utilized for this project were : • www.business.vu.edu.au; • www.cdc.gov/tobacco/who; • www.news.bbc.co.uk; • www.nosmoking.ws/news; • www.wpro.who.int; • www.tvradioworld.com/region; • www.asiaradio.crosswinds.net; • www. cia .gov/publications/factbook; • http://www.wpro.who.int/rd_report.asp. In addition, a genera/Internet search was undertaken using the following keywords : • radio + stations + (country); • television + stations + (country); • newspapers+ (country); • specific searches to obtain address and contact details of the name of radio, television stations and newspapers, when identified through the otherwebsites; and • tobacco advertising regulations+ (country). The following publications were also utilized in the research process: • Country Health Information Profiles, 2002 Revision. Manila, WHO, Western Pacific Regional Office, 2002. • The 360 Degree Brand in Asia. John Wiley & Sons, 2003. Excerpted with permission of the publisher, John Wiley& Sons (Asia) Pte.Ltd. www.wiley.com 3 . Development of a survey tool to be completed by participants at the Regional Workshop on Capacity-Building for Health Promotion, conducted in November 2002 Prior to the commencement of the Regional Workshop on Capacity-Building for Health Promotion, a survey was developed to: • fine-tune details and information for the framework sheets on media resources and advertising restrictions in the eleven selected countries; • obtain information about the workforce skills and capacity for health communication strategies in the eleven selected countries; and • obtain information about tobacco control and general health promotion campaigns in the selected eleven countries. Annex The survey was disseminated to the workshop participants from the selected countries together with the draft framework sheets on media resources for their respective countries. Attachment 1 provides the survey questionnaire prepared for the project. • Surveys were received from representatives of health promotion programmes in six of the eleven countries. These were Cambodia, China, Malaysia, Papua New Guinea, Samoa and VietNam. • Information provided was incorporated into the framework sheets on media resources and assisted in the development of the country profile reports. • Information provided by these countries through the survey questionnaire mainly included updated information about advertising restrictions, details about the skills and experience within the health promotion agencies and health communication campaigns. • Specific information about the media resources included in the draft country framework sheets was considered to be adequate and correct descriptions for those countries that returned the survey questionnaires. The framework sheets on media resources for each of the eleven selected counties were completed based on the information collected from the above-mentioned returned survey questionnaires. A summary of the completed framework sheets on media resources in the eleven selected countries can be found in the country profile reports inside this guide and the contact information for each country's media resources can be found at the beginning of each country's section. 4. Preparation of country reports on media resources for health advocacy for the selected eleven countries Country profile reports were prepared for each of the eleven selected countries based on information collected from the abovementioned Internet sites and the completed survey questionnaires discussed above. The country profile reports are provided within this guide. 5. Key findings from the project. The following summarizes key findings from the analysis of the media resources and the skills capacity of health education programmes in each of the eleven selected countries: 5. 1 Media resources • While information about media outlets was readily available for most of the eleven selected countries, specific information about their addresses and other contact details was not so readily available. Choos1ng the 01annels of Cornrnun1cac1on • Information about the reach of media outlets in these countries was not readily available. However. information about the number of radio sets and television receivers in these countries in the late 1 990s was available through the cia. gov/publications/factbook website. • Information about newspaper circulation varied by country, with information for some countries, such as China, Fiji and the Federated States of Micronesia, well documented, while for others newspaper circulation information was less available. • Media outlets provided media services in most countries in a range of languages, including the primary language of the country, regional languages and English. • Media outlets for most countries include a mix of government controlled media outlets and privately owned media outlets. • In some countries, such as China and the Lao People's Democratic Republic, all media outlets are state controlled. 5.2 Advertising restrictions • The following countries have introduced legislative restrictions on the advertising of tobacco products: ~ Cambodia, China, the Lao People's Democratic Republic. Malaysia, Mongolia and Papua New Guinea. • The following countries have part restrictions on tobacco advertising: ~ Fiji (where tobacco advertising is permitted in newspapers, magazines and on television, but not on radio) and VietNam (where a partial ban is in place). • Tobacco advertising is freely permitted in: ~ The Federated States of Micronesia, the Philippines and Samoa. 5.3 Skills and capacity of health promotion partners • An analysis of the information provided by the six countries that returned the survey questionnaire found: ~ Survey respondents report that health education staff are 'quite experienced' to 'very experienced' in the development implementation and evaluation of health communication strategies. • An analysis of information from existing country reports on the WHO Western Pacific Regional Office website found: ~ A range of health education campaigns has been conducted in these countries. ~ These include campaigns to support World No Tobacco Day and World AIDS Day. ~ Campaigns designed specifically to address local issues have also been undertaken by most countries. These include campaigns that address nutrition, injury prevention, diabetes, immunization, smoking, tropical diseases and sanitation. • Most countries report the use of media advocacy strategies in these programmes and close relationships with local media outlets. effective in some campaigns as interpersonal communication. Sometimes peer counselling or group workshops are more effective because they provide an opportunity for clarification or feedback. Annex Attachment 1 Survey Questionnaire for Participants at the Regional Workshop on Capacity-Building for Health Promotion World Health Organization Western Pacific Region Survey for the Media Resources Mapping Projea To be completed by attendees from the following countries of the Regional Workshop on Capacity Building for Health Promotion: • Cambodia • China • Fiji • The Lao People's Democratic Republic • Malaysia • The Federated States of Micronesia • Mongolia • Papua New Guinea • The Philippines • Samoa • VietNam The survey is in two sect ons: I . survey questions regarding advertising policies and restrictions in your country, using the media framework sheets as the basis for completing or updating current information; and 2. survey questions regarding workforce skills and capacity for health communication strategies using the media. Section 1: Survey Questions for Completion of the Media Resources/Advertising Framework Sheets I . I Advertising Policies/Restriaions Column In relation to the information provided on general advertising restrictions/practices, is the information stated an adequate/correct description for your country? If information has not been entered, please complete if known or provide a referral source if known. Yes No __ If not, please provide additional or correct information or a referral source if known. I .2 Regulations concerning Alcohol Advertising Column Choostng rhe Channels of Communtcanon In relation to the information provided on restrictions for alcohol products, is the information stated an adequate/correct description for your country? Yes No __ If not please provide additional or correct information or a referral source if known. I .3 Regulations concerning Tobacco Advertising Column In relation to the information provided on restriction of advertising of tobacco products, is the information stated an adequate/correct description for your country? Yes No __ If not please provide additional or correct information or a referral source if known. I . 4 Information Sheet on Radio Stations In relation to the information provided on radio stations currently broadcasting in your country, is the information stated an adequate/correct description? Yes No _ _ If not, or of information has not been entered, please provide additional or correct information or a referral source if known I .5 Information Sheet on Television Stations In relation to the information provided on television stations currently broadcasting in your country, is the information stated an adequate/correct description? Yes No _ _ If not or if information has not been entered, please provide additional or correct information or a referral source if known. I .6 Information Sheet on Newspapers In relation to the information provided on newspapers published in your country, is the information stated an adequate/correct description? Yes No __ If not or if information has not been entered, please provide additional or correct information or a referral source if known Annex Section 2: Workforce Skills and Capacity for Health Communication Strategies Using the Media Please enter against the headings below the answers to the following questions: 2.1 What is the correct name of the section/department within the Ministry of Health of your country responsible for health education programmes? Name of Section/Department: 2.2 How many staff are employed in planning, implementing and evaluating health communication strategies using media? No of staff: 2.3 What are the skill/capacities of staff involved in planning health communication strategies that use the media? Outline of skills/capacities of staff involved in planning health communication strategies using media: 2.3 . 1 Overall, would you say that staff in your country's Health Education Unit are: (please circle) Not at all experienced Somewhat experienced Quire experienced Very experienced in planning health communication strategies using the media. 2. 4 What are the skill/capacities of staff involved in implementing health communication strategies that use the media 7 Outline of skills/capacities of staff involved in implementing health communication strategies using media: 2. 4. 1 Overall, would you say that staff in your country's Health Education Unit are: (please circle) Not at all experienced Somewhat experienced Quite Very experienced ................. exp~rier1ced in implementing Ilea/til communication strategies using tl1e media. Choosing the Channels of Communication 2.5 What are the skill/capacities of staff involved in evaluating health communication strategies that use the media? Outline of skills/capacities of staff involved in evaluating health communication strategies using media: 2.5. 1 Overall, would you say that staff in your country's Health Education Unit are: (please circle) Not at all ' experienced Somewhat experienced Quite experienced in evaluating health communication strategies using the media. Very experienced 2.6 Has the Health Education Unit developed recent national public health campaigns? If yes, please tick Yes and enter details including name of campaign and date. If no, please tick No. Yes: - - - No: --- List of recent national public health campaigns and dates if known: 2. 7. 1 Have these campaigns involved health advocacy with local media outlets? If yes, please tick Yes and enter details. If no, please tick No. Yes: --- No: - -- Outline of health advocacy programmes: This document is part of a continuing projea of the Tobacco-Free Initiative and the Health Promotion Unit World Health Organization. Western Pacific Regional Office. I Tobacc&...Free Initiative & Health Promotion Unit World Health Organization Regional Office for the Westem Pacific P.O. Box 2932, 1 000 Manila, Philippines Tel: (632) 528-8001 Fax: (632) 521 1 036 http://www.wpro.who.int ' .....