Judgment of the General Court (Eighth Chamber) of 15 July 2026.#OpenAI, Inc. v European Union Intellectual Property Office.#EU trade mark – Application for the EU word mark OPENAI – Absolute grounds for refusal – Lack of distinctive character – Descriptive character – Article 7(1)(b) and (c) of Regulation (EU) 2017/1001 – Equal treatment – Principle of sound administration.#Case T-555/25.