Judgment of the General Court (First Chamber) of 1 October 2025.#Eti Gıda Sanayi ve Ticaret AŞ v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU figurative mark Poof!…and done – Earlier EU and national figurative marks ETI PUF – Relative grounds for invalidity – No likelihood of confusion – Article 8(1)(b) and Article 60(1)(a) of Regulation (EU) 2017/1001 – No damage to reputation – Article 8(5) and Article 60(1)(a) of Regulation 2017/1001.#Case T-651/24.