Judgment of the General Court (Sixth Chamber) of 2 July 2025.#Villafrut Srl v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU figurative mark JOLi – Earlier national word mark JOLIFE – Relative ground for refusal – No likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-473/24.