Judgment of the General Court (Third Chamber) of 3 September 2025.#Sardo Piemontese Sementi Soc. coop. – Soc. agr. (SA.PI.SE.Coop.agr.) v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU word mark VENERE – Absolute grounds for invalidity – Article 52(1)(a) of Regulation (EC) No 207/2009 – Lack of distinctive character – Descriptive character – Article 7(1)(b) and (c) of Regulation No 207/2009.#Case T-410/24.