Judgment of the General Court (Seventh Chamber) of 14 May 2025.#BDSwiss AG v European Union Intellectual Property Office.#EU trade mark – EU word mark BDSwiss – Refusal to forward the international application to the International Bureau of WIPO – Article 184(5)(f) of Regulation (EU) 2017/1001 – Concept of ‘real and effective industrial or commercial establishment’ – Article 2(1)(ii) of the Protocol relating to the Madrid Agreement.#Case T-401/24.