Judgment of the General Court (First Chamber) of 14 May 2025.#Sumol + Compal Marcas, SA v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU word mark IT’S B – Earlier national figurative mark B! – Relative ground for refusal – No likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-282/24.