Judgment of the General Court (Seventh Chamber) of 5 March 2025.#People Against Dirty Holdings Ltd v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU figurative mark ecovie – Earlier EU figurative and word marks ECOVER and earlier EU word mark ECOVER ESSENTIAL – International registration of an earlier figurative mark ecover – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-281/24.