Case T-59/24: Judgment of the General Court of 23 October 2024 – BBF Company v EUIPO – Monster Energy (INSOMNIA ENERGY) (EU trade mark – Invalidity proceedings – EU figurative mark INSOMNIA ENERGY – Earlier EU figurative mark MONSTER ENERGY – Relative grounds for invalidity – Damage to reputation – Taking unfair advantage of the distinctive character or repute of the earlier mark – Article 8(5) of Regulation (EC) No 207/2009 (now Article 8(5) of Regulation (EU) 2017/1001))