Judgment of the General Court (Third Chamber) of 10 July 2024.#Bartex Bartol sp. z o.o sp. k. v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU word mark duch puszczy – Absolute ground for invalidity – Descriptive character – Article 7(1)(c) of Regulation (EC) No 207/2009 – Article 52(1)(a) of Regulation No 207/2009 – Article 95(2) of Regulation (EU) 2017/1001 – Article 16(2) of Delegated Regulation (EU) 2018/625.#Case T-473/23.