Judgment of the General Court (Eighth Chamber) of 7 February 2024.#J&B Ltd v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU figurative mark J&B BRO – Earlier EU figurative marks 4BRO – Relative ground for refusal – Likelihood of confusion – Similarity of the signs – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-318/23.